Maintain a blog with quality content
SEO link building service, if you regularly write interesting blog articles on the issues in your sector and the problems of your target, your blog will naturally gain authority. This is what a successful content marketing strategy is all about. According to the Rankify SEO Agency, the main advantage of content marketing lies in its long-term benefits: even if you stop publishing on your blog, the articles already written will continue to bring you traffic.
Provide links to other blogs on your site
The more you are connected to others (consistently and pragmatically), the more likely they are to reciprocate.
Your blog can't address every issue your readers care about. It therefore seems logical to take advantage of the wealth of information available on the Internet to offer them a quality experience.
Develop and publish lists of useful resources
Resource lists are both great SEO link building service bait and valuable content for your readers.
When you develop a comprehensive resource list, you make it easier for other bloggers to link to it in their posts rather than having to create this content from scratch.
Post articles about specialists to build new connections
These articles can be great tools for building new relationships with influencers. Even if they don't get you links or leads right away, building new relationships with influencers will help you benefit from reliable inbound links from authoritative sources down the road.
After mentioning these influencers in an article, contact them to offer to publish a guest article or participate in your blog in one way or another, you will see that it is much easier to form new relationships than it seems.
Organize webinars and publish a copy online
If your webinars are informative, you can be sure that they will be shared. To easily organize your webinar, transform your PowerPoint presentation into a SlideShare presentation, then embed it in your article. You can also integrate it into your webinar landing page so that anyone unable to attend can still view the content.
To increase your chances of obtaining an inbound link to the archives of your online conferences, start by partnering with a company, a brand, or an influencer to prepare a joint webinar.
Develop free tools
Remember the recommendation about publishing resource lists, but wondering what items and types of links to include? Free tools are among the most popular options.
You can also make them available on your site, or even create your free tools to meet the needs of your audience.
Design engaging infographics
People love sharing infographics. If you create one from scratch, you will get backlinks citing you as the source of the document. To improve your chances of getting a link, you can also share your infographic with the sources you cite and make its embed code easier to access.
Create different visual content formats
Sketches, diagrams, graphs, and other visual content have become extremely popular with Internet users who are increasingly fond of these types of formats.
If you have already carried out research work upstream, all you will have to do is create the visuals. Such formats, which illustrate data, are particularly popular and will certainly allow you to attract attention and get links to your content.
Publish press releases about newsworthy companies
By transforming your public relations strategy into an inbound strategy, you will benefit from previously unsuspected opportunities and your company will be able to significantly expand its target audience. Once you've written a great review, publish it on your website, then pitch it to a big name in the media world to get better coverage.
Practice co-marketing
Go a little further by developing co-marketing partnerships. In other words, you can partner with a company to promote content or a product, and then share in the dividends from that promotional campaign.
By leveraging your collaboration and your partner's reach, you'll get more inbound links and your content will have greater reach, all with less effort.
Request customer feedback and testimonials
You can ask your customers or experts and analysts in your sector to comment on new features in one of your products, for example. In addition to an inbound link, you will obtain valuable feedback and consolidate your relationships with the individuals you ask to write these comments.
Find and monitor mentions of your brand
Contact webmasters to turn these mentions into links, but only if it is justified, for example when they cite data that belongs to you. This tactic is called “link scraping.”
Track mentions of your brand by setting up notifications on tools like BuzzSumo and using keywords relevant to your brand or products.
Find and monitor your competitors' inbound links
Be on the lookout for opportunities that will allow you to obtain links similar to those of your competitors. This is a great way to unearth high-value links relatively easily.
Performing a competitive analysis allows you to find new opportunities to take advantage of, while they are still fresh. A seo link building service analysis tool like Ahrefs or Moz's Majestic is useful for listing your competitors' links and then determining what type of articles are getting inbound links.
Offer free trials and previews of your product
Offer free trials because when people have the opportunity to preview your product, they may share their reviews or experiences on their site by adding a link.
There are different ways to offer free trials: you can create CTAs on your website or send an email announcing the release of a new product to some of your contacts who might be interested, like your current customers for example.
What is a bad backlink?
A bad backlink is a harmful link that impacts the SEO of your website by lowering it in the ranking of search engines like Google.
The bad backlink may be due to:
An optimization problem: the backlink has not been optimized or is on the contrary overoptimized. It is then appropriate to check the anchor of the link and its positioning on the page.
A malicious act from the competition: the bad backlink can also come from a competitor who wants to lower the SEO of your website.
Bad work from an SEO agency: the seo link building service lacks rigor and professionalism. The backlinks used may, for example, no longer be current.
An automatic feed aggregator: the user does not always have control of the content they display on their site.
A backlink exchange site or a private network of blogs: these exchange sites can create an artificial backlink to your site, or even several links, which Google penalizes because they are not qualitative. It will always be better to favor a natural backlink strategy to boost your SEO.
How to get rid of a bad backlink?
It is not possible to have total and perfect control of the backlinks that send Internet users to your website. It is therefore necessary to identify and sort the bad backlinks, and then do what is necessary to ensure that some disappear. Before getting rid of bad backlinks, a lot of analysis work must be done. For this, you have tools at your disposal such as Search Consol from Google.
