Instagram can be a highly targeted, visual marketing tool for your brand, as well as a way to establish a loyal following that grows alongside your company.
In fact, over 500 million people use Instagram every day, making it one of the most popular social media platforms. However, much like any other social media platform, there are appropriate, inappropriate, and creative ways to use your Instagram presence.
In this piece, we'll show you how to build a big Instagram following and boost engagement over time—one that's made up of actual fans, not inactive false followers.
Use the Right Hashtags
Your Instagram aim is to maintain regular engagement with your present audience while also increasing the number of genuine followers. Posting new, intriguing, and engaging photographs will satisfy the first criteria, but hashtagging your photographs will help you expand quickly. Hashtagging allows users looking for specific phrases to quickly locate your photos.
So, how do you choose which hashtags to use? Users on Instagram, as on Twitter and other social media platforms, prefer certain hashtags over others. You're significantly more likely to reach new users and be noticed if you include popular Instagram hashtags in your images.
Steal Your Competitors’ Followers
Visiting your closest competitors' Instagram accounts and connecting with their audiences is one of the finest strategies to find and acquire new followers. Simply by following your competitors, these folks have already expressed an interest in the things you sell.
So, how can you efficiently steal the followers of your competitors? By talking to them. You may communicate with Instagram users in a variety of ways, and the more effort you put in, the more followers and repeat engagement you'll get.
Use Geotags to Boost Local Discovery
You can also make your Instagram posts and Stories more discoverable by identifying your location—either the city you're in or the location where the photo or video was taken—instead of using hashtags.
Locations not only have their own Instagram feed and Story, but they also have hashtags that you can add to by using a location sticker in your own Stories.
Local companies should maximize the usefulness of location tags by routinely adding to these feeds and connecting with postings from potential customers who are physically in the area.
Run a Giveaway
When a user tags a friend, it's one of the finest kinds of comments you can get on any social media post, not just Instagram. Not only do these comments boost your post's engagement, which helps it rank higher in the Instagram algorithm, but each tag introduces you to a new audience member who found you through a recommendation and could become a follower.
Post User-Generated Content
User-generated content (UGC) is any sort of content that you curate from your fans or followers, such as videos, images, reviews, audio, and more. It's a must-have in your marketing arsenal if you want to grow your Instagram following. UGC humanizes your business by showcasing real people with real stories, allowing potential buyers to see your product in action and establishing a more trustworthy relationship.
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