Owner of your website recently, (developed by our web agency if you are lucky), you are wondering by consulting your Google Analytics statistics why the traffic on this one is below your expectations.
And this bothers you for several reasons: Was the creation of your site a wasted investment? Are people really looking for you on the internet? How do you get new leads if you don\'t show up in search engine results?
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This is the kind of situation that many businesses with a brand new website are faced with that hasn’t taken the time to “nurture” it. Don\'t be worried though, it\'s not irremediable. There are many options available to you, whether you find them on the web while doing research, or whether you seek advice from an expert in digital strategy who will be able to tell you the best practices to follow.
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Your storefront on the web, like a green plant, needs a little maintenance.
Let\'s find out how to make a site more alive without spending ten hours a week on it.
Take the time to get to grips with your website
The first thing to do is to familiarize you with your administration interface, which is also called “back-office”.
In the vast majority of cases, your showcase site is a WordPress and allows you to take full control of your media or text content. You can publish and modify the content of your site at will, without requiring extensive technical skills.
The interface is ergonomic and relatively easy to learn. And then, there are training courses, which you will find at your agency or online, to train you in the tool.
Also, don\'t hesitate to find out about new features to add to your site.
There are additional modules (plugins), such as " Yoast for SEO ", which monitor your content to stick to good SEO practices. Most of these modules are free and increase the power of your website tenfold.
Your website must be nourished
We can never say it enough, but the first thing that makes a site likely to rise in the rankings of the Google algorithm is the text content! We can no longer cheat and that\'s good for the quality of the Web.
If you don\'t take the time to write regular text to feed the blog part of your website, for example, your site will stay at the bottom of the ranking on the keywords you have targeted.
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Also, don\'t forget to sprinkle keywords related to your products and services in your text. Normally words come naturally so if you are used to talking about your business, don\'t try to put too much in.
Thus, an optician will be more likely to speak of “glasses”, “ophthalmology”, “progressive lenses” than a veterinarian for example. Keep it natural; it\'s important to make your text enjoyable for your readers.
These keywords are very important for natural referencing (also called SEO or Search Engine Optimization).
You don\'t know what to say? Make tutorials, tell about your participation in events of your profession, interview a customer or a supplier, explain the materials used, the innovative concepts of your products, the news of your profession...
Can\'t find inspiration or don\'t have the time? Simply ask your web agency for a hand!
The art of adding multimedia
The media, although minor for SEO, is a major asset in improving the user experience of your site, if used wisely of course. Do not inundate your visitor with photos and videos on the main pages, this could especially affect their user experience, and slow down the site in general.
What could be more alive than photos of you and your business, videos and graphics, to captivate the visitor and keep them for hours on your site, to satisfy their thirst for knowledge.
The best way to add media to your showcase site is to associate it with text in regular posts (news).
Whether you are a photographer, a music group or a freelance plumber, you surely have explanations and news to give, and you want to show the daily life of your company: be creative!
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Also add surveys, invitations, documents to download, music… Any type of content is interesting for the visitor, if it is relevant and well thought out.
Talk about you
You have a good, well-designed, and attractive website, but the business is not over. Too many businesses and self-employed people forget to broadcast their site\'s address on the networks, which is a shame given the effort involved in building a site.
Take the time to put it on your business card, add it to your Linkedin profile, put it on your company\'s Facebook page, as a link on your Instagram account, as a signature on your email address ...
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