We all know how important it is to have a content strategy for your business and one of the easiest ways to produce consistent content is through blogging. Luckily for you, blogging is one of our specialties, and we are here to give you ten tips on how to make your blog more successful and drive bottom line results.

 1. Have a Plan

Before you have even written a word, the best thing that you can do is have a plan and measurable, actionable goals. This includes knowing who you are writing your blogs for, what the topics are going to be, how often you are going to publish your posts and most importantly; what your metrics for success are.

You could be writing amazing posts, but if you don’t know what your goals are, you won’t know how successful they are. For example, are you measuring the amount of page views each post is getting? Or is it the number of leads you are generating from the blog overall?

Knowing and understanding these metrics will help you remain focused and on track to reaching your end goal.

 2. Be Consistent

Once you have established your plan and you know what your goals are, you need to be consistent in carrying them out.

One of the biggest reasons that blogs are not successful is because consistency has not been factored in the process.

Setting goals and having a plan is a great foundation, but the people directly involved in the process need to actually carry it out. For example, if your goal is to do three posts per week, stick with that number.

Eventually you will start to see results from the goals you laid out.

 3. Use Calls to Action (CTAs)

This might seem obvious to some people, but it cannot be emphasized enough how important a good call to action is to the success of a blog. CTAs are useful because:

• It offers another piece of content to the person reading your blog and it keeps them on your site longer
• If your CTA lead to a landing page, you are able to get their information and learn more about them. This results in targeting future posts at them and personalizing their website experience
• It gives you measurable results from your blog. Having that CTA shows that blogging is a tool that generates leads and revenue

 4. Keep SEO in Mind

These days having a good SEO strategy does not mean stuffing your post with keywords.

So what equates to a good SEO strategy? Writing relevant content that people actually want to read. So rather than worrying about if you have enough keywords in your posts, you should be focussed on is your content is actually good and if someone would want to read it?

 5. Sweat the Small Stuff

You always hear people say to not sweat the small stuff, but in the case of blogs the small stuff matters.

For example, keeping your posts short, concise and in the 500 word range goes a long way in keeping people’s attention. If they do run longer, utilize subheadings, bolded text, and bulleted lists to attract the eyes of people who are just skimming through.

Additionally, make sure your spelling and grammar is on point. Nothing will ruin credibility like a poorly written blog. A mistake here and there is okay, after all everyone is human and it’s bound to happen.

Just make sure it doesn’t become a habit. Read more…