Spur in the growth of industry has made Indonesia the 3rd largest country in G20 after India and China and is expected to proliferate robust market competitive landscape for the Indonesia D2C market in the forthcoming years.
Law of E-Commerce: Indonesia’s government introduced GR 80, 2019 in November 2019 aimed at providing legal guidelines for the country’s e-commerce industry. The new law requires e-commerce businesses to obtain a business license, report taxes, and uphold consumer protection and rights. Law requirement is to prioritize the trade of domestic goods or services, improve their competitiveness, and facilitate special sections or areas to promote such goods or services on online marketplaces.
Impact of COVID19: The onset of the global pandemic has fueled the digital economy in Indonesia. Customer footfall to shopping malls and retailing stores along with leisure and business travels decreased significantly as consumers had to stay at home. This had a particularly great impact on the D2C market as most people now shop from online platforms and keep looking for new brands to explore.
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New innovative products: Indonesian customers are highly influenced by K-Pop Culture & Korean beauty Brands along with natural & Eco-friendly products, especially among Millennials. This has increased the demand for Korean brands. Also, demand for halal products internally influenced by Muslim Culture has given rise to brands such as Wardah Cosmetics for Women in the Country.
Huge Funding: Despite Covid-19, 14 consumer brands in Indonesia raised VC money last year, doubling the tally of the previous year. In the first half of 2021 alone, as many as 17 VC firms have poured capital into consumer brands. Companies like NAMA Beauty by Luna Maya raised US$5M in Seed Funding led by AC Ventures.
The report titled “Indonesia D2C Online Retail Market Outlook to 2026– Driven by high smart phone and Internet Penetration, changing Consumer lifestyle along with the inclination towards exploring New brands and Products” by Ken Research suggested that the Indonesia D2C market is further expected to grow in the near future owing to new product variants, investment in New Innovations, and Influencer marketing Promotional Strategies. The growing customer inclination toward customization, K-pop culture, and eco-friendly products would gain traction in the near future. The market is expected to register a positive CAGR of ~30% in terms of GMV during the forecast period 2021-2026F.
Key Segments Covered
By Type of Data Centers:
Co-location Data Center
Retail Co-location
Wholesale Co-location
Managed Data Center
Hyperscale
By End Users:
IT/ITes
BFSI
Government
SMEs
E-Commerce
Others (Education, Retail, Manufacturing, Logistics and rest)
Key Target Audience
Data Center companies
Cloud providers (Domestic and Global)
Managed data center companies
Co-location data center companies
Private Equity and Venture Capitalist
Industry Associations
Data Center Constructors
Technology providers
Time Period Captured in the Report:
Historical Period – 2015-2021
Forecast Period – 2021-2026F
Companies Covered:
Data Center Companies:
Biznet Data Centre
GTN Data Centre
CBN Nusantara (Nex Data Center)
Princeton Digital Group
Moratelindo (Nusantara Data Center)
DCI
Indokeppel
Jupiter DC
Indonet
Key Topics Covered in the Report
Demand & Supply Side Ecosystem of Data Center Industry in Indonesia
Indonesia Data Center Overview
Comparison of Indonesia Data Center Market with other APAC Countries (Malaysia, India, Thailand, Singapore and Hong Kong)
Indonesia Data Center Market Size
Indonesia Data Center Market Segmentation
Competition Framework in Indonesia Data Center Market
Pricing Analysis of Major Players in Indonesia Data Center Market
End User Analysis
Indonesia Data Center Market Future Outlook and Projections
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Indonesia Data Center and Market Analysis
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