When you like a brand, you follow them on social media. It is something that young adults do and according to MarketingSherpa, 95% of people from the age of 18 to 34 follow at least two brands from their social media accounts. Marketers say that this year, they expect to increase their social media budget by 89%. That is, a total of 18.5% of their total marketing budget.
No matter who you are trying to reach, you will find that they use at least one form of social media. Some apps are particularly addictive. According to the website survey monkey, Facebook and instagram users log in more than six times a day. 25% of snapchat users log in more than 20 times a day!
Reasons to advertise on social media
You can target specific customers
Your audience analysis will help you generate content that is more user specific.
Here, you can categorize your audience into two aspects
Demographics (age, sex, location, occupation, religion)Psychographics (interests, attitudes, activities, opinions)Remember, that you are trying to build a picture of your new potential client. That picture will most likely match the picture of your existing clients, so please use that as the reference and not do something because someone “feels” that it is the right thing. A well researched target audience will help you get new clients.
2. Drive targeted traffic to your website
Website traffic is the most cited benefit of social media and is a great way to get potential clients on your landing page. (only serious clients will click on your website to know more, that's how you know they are genuine, right?)
A couple ways to make sure you get things right
Optimize your social media profile - Let people know what your brand is all about, have a definite CTA. make sure the best sellers are easily visible. Add in a short crisp bio, and testimonialsEngage with your audience - offer content that is valuable. Add in polls and surveys. Ask open ended questions, or questions that trigger reactions.In this manner, more people will come across your profile and hence, people visiting your website will increase too.
3. It is cost effective
By cost effective, I do not only mean the monetary costs, but also the man power. According to lyfemarketing, 84% of marketers were able to generate increased traffic with as less as 6 hours worth of time spent on social media per week.
It is one of the most versatile strategies that small and large businesses alike can use to boost sales.
Top sites to consider for your brand and what content works best on what sites
MAU stands for monthly active users
Facebook - 2.3 billion MAUs
More than 30 million brands have a page on facebook. Facebook is best for almost all kinds of content, from text, to images, videos, stories, or going live. But note that facebook algorithm promotes the posts that strike a conversation, especially between friends and family
2. Youtube - 1.9 billion MAUs
A video sharing platform that hosts billions of hours worth of content. Besides being one of the largest social media platforms, youtube is also one of the largest search engines. So if you want to make sure that your brand is visible on youtube, I would recommend you to read on youtube SEO.
You can also advertise on this website to increase your reach on the platform.
3. Whatsapp - 1.5 billion MAUs
Whatsapp was built initially to communicate with friends and family. Slowly, people started using this app for business (to take orders, or enquire about products). Now, whatsapp has been building its business platform to cater to business and help them showcase their profile in a more optimal way.
4. Instagram - 1 billion MAUs
A photo sharing website, this social media can host a wide range of content, from pictures, to texts and videos, to live stories. They also launched the IGTV for long form videos and and the instagram reels make creating content fun and unique.
5. Linkedin - 756 million MAUs
This app is best to let people know your company values, and updates on what is going on with your company. The CEOs of companies keep posting the milestones of their brands and this makes the brand more reliable
6. Twitter - 355 Million MAUs
This app is best for feedback and one on one interaction. A social media for news, entertainment, sports, politics and more. The unique point of this app is that they emphasize on real time information, or what is happening ‘right now’. Another unique point is that, twitter only allows 280 characters per tweet, as opposed to other social media that allow longer forms of text.
Brands that are killing it on social media
Netflix
Netflix India now has 5.8 million followers. If you see the instagram of netflix, you will see that most of their posts feature scenes from their TV shows itself. A recent video on the behind the scenes bloopers now has 1.2 million views and almost 3000 comments!
Plus, the quirkiness of their posts is extremely relatable, and this makes people want to follow their social media even if they don't have a subscription to netflix.
2. Zomato
Zomato understands what kind of content the user relates and engages with and hence follows the “meme” strategy.
Infact, if you see their instagram bio right now, it says “serving fresh food and memes”
Looking for more ways to create buzz on social media? Checkout how Ginger Media Group, an outdoor agency helped Drishyam 2 create buzz on social media with paper cup branding
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