Is Email Marketing still as effective as it was a decade ago?

Suppose you run an online business, you have everything that can make a company successful like excellent products, a decent web presence, etc. But even after all of that, you have not deemed to achieve what your business is meant for. Now, you might be wondering in which aspect you must be lacking or what else you can do to sell your products and services. This article is going to answer this question in an uncomplicated way. Here, we are talking about email marketing, without further ado, let’s delve into the article.

Why Choose Email Marketing and not others?

This question may have popped up in your mind, it surely did in ours. After that, we dig deep in order to understand why email marketing is so effective even now. Let us show you some insightful statistics.

Great reach to the customers: The total number of active email accounts in 2020 was 4 Billion, which is projected to grow to 4.6 Billion users by 2025.

Conversion rate is good: On average, the open rate of emails is 19.8% while the Click-through rate (CTR) is 11.3% which is far better than other marketing mediums.

Ideal for Inbound Marketing strategies: Inbound marketing is the renowned strategy to attract and retain customers. It is achieved by nurturing them through all stages. And that’s why 31% of B2B marketers preferred to use email letters for nurturing their existing customers as well as potential leads.

These are the only few reasons why email marketing is an evergreen tactic and never disappoints marketers when it comes to roof-shattering ROI (Return on Investment).

Email Marketing is More Relevant than Ever Before

The recent pandemic and lockdown have changed the paradigm of shopping by customers and thus marketing. Nowadays, people usually avoid in-store shopping and a report from McKinsey and Company has concreted this statement as well. According to that report, 75% of buyers are looking for new ways of shopping.

In lieu of all of that, online shopping and home delivery have emerged on top. And we all know that both of these new courses of action are highly reliable in email marketing.

If we continue at the current pace then by the year 2022 people all over the world will send and receive 333.2 Billion emails “Every day”.

However, this raises a huge concern i.e. in order to stand out in the recipient’s inbox you need to do something out of the ordinary. One thing you can do is plan extensively before running a campaign and find out what their needs are “PRECISELY”.

Especially those small and medium-sized businesses who are being spectators and thought, email marketing is too little, too late! We want to say that regretfully, you cannot be more wrong. If leveraged perfectly then you can jump-start your business from the ground with help of highly targeted email campaigns.

What you can Do in 2023?

Embedding videos can increase the open rate:Once you have decided to focus on email marketing, your goal is to get optimal results. Turns out, you can use video as your email marketing strategy to increase open rates and click-through rates.

You can harness the power of explainer videos to grab the attention of potential customers. You don't need to worry about making engaging explainer videos, you can use explainer video services for more optimal results.

According to research, Including a video in an email can increase the open rate and click-through rate by 6%. This could be a game changer for your email marketing strategy in 2023.

Plain Text vs HTML (Learn which email works): Customers respond differently to different types of emails. For example, some like interactive emails made with HTML whereas others don’t like glitters much, so you should send plain text emails.

Keep your distance from the spam folder: If recipients are complaining and don’t want to receive your emails anymore then you should remove them immediately from the email list. Otherwise, they will mark your emails as spam and Gmail algorithms will start to act accordingly.

Make it easy for people to subscribe to your emails: It won’t be effective if customers can’t subscribe to your email newsletters even when your content is useful. Therefore, you should make sure the process of subscribing is transparent and easy.

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