How Jasmine Batra is turning international ambition into action, one founder, one market, and one leap at a time.
Jasmine Batra has a way of drawing people in. Her energy feels both grounded and expansive with a mix of warmth, wisdom, and quiet conviction. Whether she’s mentoring a startup founder, chairing a cross-border roundtable, or guiding teams through go-to-market strategy, Jasmine Batra is known for asking the right questions and for her rare ability to connect vision with action. She’s not just helping businesses grow or access new markets, she’s building pathways that foster global innovation.
At the heart of her work is The Big LEAP Accelerator, a founder-first program she created to help Australian startups take on the Indian market with confidence and clarity. But her work isn’t confined to a single program or a single direction. Jasmine is quietly building bridges between innovation systems by connecting founders, policymakers, investors, and innovation ecosystems across two of the world’s most dynamic economies. Where others see red tape and complexity, she sees possibility and momentum.
Helping Businesses Go Big and Go Far
Jasmine’s career didn’t follow a straight line. Every chapter added the learning and perspective that she would later draw on. Her first corporate role in Australia was in resource planning and analytics, forecasting call volumes and spotting patterns in data. It was structured and methodical, giving her the discipline to analyse data points. She soon found herself back in the world of tech, helping founders simplify the messaging and share data-backed insights on the product roadmap of their SaaS solutions, playing at the intersection of software and strategy. This rare blend of analytical thinking and creative experimentation laid the foundation for everything that came next.
When she moved from India to Australia in 2004, Jasmine didn’t just bring digital know-how. She brought the spark of an entrepreneur determined to make an impact. That spark turned into Arrow Digital Marketing, an agency she co-founded and grew into a trusted growth partner for hundreds of Australian businesses. It is one of the longest-standing independent agencies in the country.
Jasmine led with foresight and an ability to see around corners, working with ambitious business leaders. Early success stories included helping brands like Telstra, Stayz, Kidspot, BikeExchange, and Groupon to carve out market share in competitive landscapes.
“We don’t just do marketing,” she often says. “We lay the groundwork for sustainable success.” And she means it. Whether its brand positioning, dominating Google search, or buyer journey mapping, Arrow has established itself as more than an agency. Under her leadership, it is seen as a launch pad that helps businesses to scale. Read more…
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