What is SEO (Search Engine optimization)
SEO Is the process to Increase our visibility. The changes that we make to our website to get top ranking on the search engine result page, we follow Google's rule, it is called search engine. Search engines use complex algorithms to determine the relevance and quality of web pages in response to specific search queries.
Part OF SEO
On Page SEOOff Page SEOTechnical SEO Which Is part Of On PageOn Page SEO: In on-page SEO, which we make changes inside our website, according to Google's rules, this is called on-page SEO for example change meta title meta description internal link open twitter card and much more changes
Keyword Research: A keyword, in the context of SEO and the phrases that we use to write our website title meta description, are called keywords or when the user asks Google for something under this called keyword
Which tool to use for keyword research
1.Semrush
ubersuggest3 aherfs
this 3 tool very good and most relevant tool
Meta title should be 520 pixels and meta description should be 920 pixels
External Link : If we put a link to another website on our website, then it will be called an external link.
Internal Link : The link which we put on another page of our website is called internal.
Canonical Tag: We use the Canonical tag because even if our website duplicate URL is created, the crawler should know that this is the URL of its website, so we use our website.
On Page Optimization: This involves optimizing elements directly on the website, such as content, headings, meta tags, images, and URLs. Ensuring that the content is relevant, high-quality, and easy to understand is crucial for on-page SEO.
Technical SEO : Focusing on the technical aspects of a website, including site speed, mobile-friendliness, site structure, and the use of structured data markup. A well-structured and easily accessible website is more likely to rank higher
1.Sitemap.xml: In SEO (Search Engine Optimization), a Sitemap.xml is a file that provides search engines with information about the structure and organization of your website's content. It's essentially a roadmap that helps search engines better understand the layout of your site and index its pages more effectively
2.Sitemap.html: This is an HTML page that contains a list of links to various pages on a website. It's designed for human visitors to navigate the site easily and find content
3.Robot.txt: If we have a webpage on our website that we do not want to crawl, then we will block that webpage with Robot.txt, then that web page will not be crawled, Robot txt calls this.
4 Redirection: This can be done for various reasons, such as when a page has been moved to a new location, a URL structure has changed, or a website has undergone a reorganization.
5.Schema markup: Schema markup, often referred to as structured data, is a type of code that you can add to your website's HTML to provide search engines with additional context and information about the content on your web pages
Open graph: Open Graph (OG) is a protocol developed by Meta that allows websites to control the way their content is displayed when shared on social media platforms like Facebook, Twitter, LinkedIn, and others so that when anyone user shar our website like Facebook WhatsApp twitter and much more social media platform these are see a proper title proper Image proper description
Off-Page Optimization: This involves building a strong online presence through activities that occur outside of your website. This includes acquiring high-quality backlinks from other reputable websites, social media engagement, and online mentions.
Backlink: Backlink is this, any website that appears on our website URL, then it is a backlink for us, it is called a backlink.
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