Marketing postcards: Ideas and trends

There are many strategies for marketing a business, whether large or small. One of them, very innovative and trendy lately, is marketing postcards. If you haven't heard of them until now, we'll quickly tell you that they are something similar to a brochure that can serve several functions.

In this article we will tell you specifically what marketing postcards are and the benefits of using them. In addition, we will give you ideas on in which situations to use them and what trends are currently using them. 

What are marketing postcards?

These are designs similar to brochures , only with a single page and with a harder paper. They can be vertical or horizontal, although they are commonly used more in a lying format. They have multiple purposes, but the main one is always to attract the attention of the brand or company's target audience. And the way in which it attracts attention is what varies. It can be with a promotion, a discount, new information, an invitation, among many options.

Typically, postcards mailing are left on the counter of a store or office. However, there are many brands and businesses that use them as direct marketing and send them as postcards to their consumers' private mailbox. 

Benefits of marketing postcards

• They are able to attract the attention of consumers.
• They have multiple communication functions. Some of them are to inform, educate, raise awareness, inspire, activate through a discount, or simply build loyalty.
• Being a unique design, created with a specific purpose, allows you to play with colors, typography, and layout outside of what the brand regularly uses.

7 Marketing Postcard Trends Ideas and Examples

1. Discount coupons

This is one of the main uses of marketing postcards. Announcing discounts, whether it be 10%, 15%, 20%, etc., always catches the attention of potential consumers. And, believe me, they will keep the card until they go back to the store and make use of the benefit. In it, always take advantage of playing with the design, make it attractive.

2. Reminders of places, brands, clothing items, trends, etc.

Many times we buy a product and it comes with a card that says where it was made, if it was handmade, or simply, it says the brand. These marketing cards or postcards can make a difference in a consumer's experience. Apart from giving a touch of elegance to your products, you can take advantage of them to include other types of information such as your social network

3. Invitations to events

An opening, a commemoration, or a special date like Mother's Day or Father's Day are all reasons for postcards marketing. They are not only an invitation to the particular event; they are also an expression of glamour and of making your clients feel like someone important.

4. Announcement of discounts or liquidation

Brands often have big sales. It can be for a day, a weekend, or a specific product. A novel and elegant way to advertise this is through marketing postcards. Not only will they allow you to include the date, a few photos of the products on sale, but you can also include a QR code so that interested people can sign up to go on a specific day.

5. Gifts

We all love gifts. Sometimes, receiving a gift card from our favorite brand can be much more satisfying than a box of chocolates

6. General information

Announcing a change in store hours, a change in store address, or the opening of a new branch are some of the ways to inform your target audience. This can be done by leaving marketing postcards on the store counter or simply by sending a marketing postcard via email. 

7. Birthday card

Nowadays, thanks to the Internet, brands and companies have a lot of our personal information. One of the pieces of information they definitely have is our birthday. An excellent way to build loyalty among your buyers or followers is by sending them a marketing postcard on their birthday. This can be done via email or in person.

At Pioneer Direct Marketing, we are ready to help you design your marketing postcards. Remember that postcards have many purposes and the most important one is to attract the attention of your target audience. Contact us!