Marketing Used Cars to Women: Utilizing Social Media Marketing Tools

Marketing used cars to women capitalizes on an original problem: How do used car dealerships create appealing marketing campaigns targeting women? To deal with this question used car dealerships need to ask these questions:

· Which used cars attract women?

· How do we utilize the power of Social Media Marketing to produce innovative campaigns that could attract women?

Used Car Dealers first need to honestly ask themselves that question and since I already work at a Used Car Dealership and after input from conversations with our salespeople here is a short listing of used cars that attract women:

Used Cars that attract women

· Volkswagen Jetta

· Volkswagen New Beetle

· Mercedes ML Series

· Mercedes CLK Series

· Mercedes SLK Series

· Mini Cooper

· Ford Mustang

· Honda Civic

· Nissan Versa

· Nissan Altima

· Honda Accord

· Acura TSX

· Ford Escape

· Mercedes C-Class

· BMW 3 Series

· Jeep Liberty

· Toyota Corolla

· Scion TC

· Cadillac CTS

· Honda FIT

· KIA Sol

· Range Rovers LR3

Now that individuals have our list, let\'s proceed to the answer the 2nd question: Top Smm Panel How do we utilize the power of Social Media Marketing to produce innovative campaigns that could attract women? As a marketer, this question may be fun to answer. Consider the question: Which social networking sites attract women? Here\'s my short list:

· Pinterest

· Facebook

· Twitter

· Instagram

· Yelp

This list is short and to the point. Now, lets answer the original second question: How do we utilize the power of Social Media Marketing to produce innovative campaigns that could attract women? Answer: Create a Pinterest Test Campaign.I\'ve been uploading images of cars, in accordance with my coworkers and sales agents, are cars women like. Those pics then have links back for their corresponding site page for anyone vehicles.

Twitter Marketing Experiment - Inbound Marketing - More than 50% of Twitter users are women - Opportunity

Utilizing Twitter for Used Car Marketing presents an original challenge. I\'ve completed two Twitter Test "Blast", if you will and success on this kind of social networking medium. With Twitter\'s 140-character limit, this presents an original challenge and I involve some marketing campaign development questions:

• With 140 a personality limit, what\'s the best messaging that could attract women that are available in the market for an applied car purchase?
• What Hashtags could I take advantage of?
• What keywords should I include in the tweet?

They are all valid and interesting questions and before I attempt to answer them based off my own experience, with both of these experiments this is exactly what I\'ve learned. Remember, Twitter is a conversation and you want to be useful. Don\'t just tweet items that don\'t have any relevance. Using Hashtags enables you to target an audience or target a subject. Be specific and eliminate unnecessary wording. And by all means: Don\'t engage in Push Marketing. A simple tweet about a used car available and a link to a pic doesn\'t focus on Twitter. I understand my account was hacked and I had to alter the password. Lesson learned.

Used Car Dealerships need to take the time to produce thoughtful Twitter campaigns. The campaigns need to cater to women\'s negative car purchasing experiences. This really is an approach that I have want to try, by empathizing with women\'s negative experiences at car dealerships and building an ongoing conversation: trust may be built over time. And insights may be learned. I wish to take some time in creating an innovative Twitter Campaign.