Who they are and why we made the choices we did when it came to packaging and design so again feature the finest flower from the sweetest soil that sums up hemp cream the name and that is what we needed kind of in that fragrance statement to help you get why the name's sweet during so sweet dirt cannabis organically grown in living soil.

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It's hand trimmed with care premium flower strains topicals edibles extracts they do all of it but they are also mafka certified so mosque is a main organic and gardeners association and it's very hard to actually get this clean cannabis certification so they are one of a handful of brands that were actually able to achieve this so let's go back to the beginning when they came to us this is what they look like this was their logo up at the top they had this monogram of the s and the d with these tree rings and very clean sans serif typeface for sweet dirt so we first started after our research and background and having all of our conversations so then dig into some vision boards this is ultimately.

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Where we landed which was a selection of brands and packaging and things to inspire the idea of unearthing this sacred gem which was sweet dirt from the dirt so we knew it was going to be a little bit darker we knew it would be a little bit edgier but we also there were things that they didn't want to lose which you will see shortly so with their logo which is the one on the left and the one on the right is where we landed so the concentric tree rings again playing back into mother nature was something that was very important to them they wanted to bring in this idea of a shovel which in the new logo ended up being this badge in the background which is a bit more subtle but it's definitely there and then keeping the s and the d monogram was very important to them so we wanted to clean up the tree rings.

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And make them feel a bit more organic a bit more strain-like almost like roots growing out of the ground and also still tie in with these concentric tree rings that they loved and then it was about the sweet terp brand and typography we didn't want it to be perfect we want it to be playful hemp cream for pain relief we want it to be a little bit older something that could be a bit more apothecary something that you would have seen maybe 100 years ago but still felt modern into how we were going to execute on the packaging so what you're seeing on the left was there before and on the right was our after so these are some early explorations to show you where we started in the packaging as well i think this is always so important to see behind the curtain and of course