New Salesforce Certified B2C Commerce Architect test answers
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New Salesforce Certified B2C Commerce Architect test answers

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New client is going to migrate to the Salesforce Commerce Cloud. Website is ready to be live but just is missing the customers and previous orders. What should we do?
A. Send a ticket to Salesforce to publish the new site and import later missing data.
B. There are no blockers. If everything else is working, the site can go live.
C. Import at least orders before going live.
D. Change Site status from password protected to live and import missing data when ready.
Answer: C

A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys. Which two actions are needed to enable an Abandoned Cart Journey? Choose 2 answers
A. Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions
B. Integrate product, order, and customer data feeds into Service Cloud objects
C. Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud
D. Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation
Answer: C, D

A company has B2C Commerce and Marketing Cloud. The Marketing team wants to match up the purchasing data from B2C Commerce to the Marketing Cloud subscriber data. Which two objects from B2C Commerce should a Solution Architect map to Marketing Cloud in order to meet the company's needs?
Choose 2 answers
A. Contact
B. Orders
C. Customer
D. Profile
Answer: B

Northern Trail Outfitters (NTO) wants to bring data from across all parts of their Salesforce Customer Success Platform Into the Marketing Cloud account. A Solution Architect recommends using Synchronized Data Sources In Contact Builder and Marketing Cloud Connect to Integrate multiple business units In their account. Which API does the Solution Architect need to use with Marketing Cloud Connect for this integration?
A. Tooling API
B. REST API
C. SOAP API
D. Streaming API
Answer: B

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics). Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers
A. Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
B. Use SMS as a channel due to its significantly higher engagement rate as compared to email
C. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
D. Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months
Answer: AB

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