Exhibiting in Atlanta is a great opportunity for businesses; however, success will depend on the amount of preparation prior to exhibiting in Atlanta. The layout of your Atlanta exhibit booth rental and other items will be influenced by your ability to prepare for the event at the Atlanta location.

This guide walks you through everything you should finalize before the show floor opens.

1. Define Clear Exhibit Goals Early

Before you begin reviewing booth designs and layouts, it is essential that you first clearly define your exhibition goals and objectives. Your goals will play an important role when devising all future decisions regarding your Atlanta exhibit rental.

Questions you should ask yourself are:

• Are you focused on lead generation, brand awareness, or product launch?
• Number of qualified conversations/day (Booth visitors)?
• What action should the visitor take directly after leaving your booth?

With established goals and objectives, you can effectively determine your ideal booth size, booth layout, and interactive elements, which eliminates unintentional overspending and out-of-alignment later.

2. Confirming Booth Size, Layout, and Design

Because of their large floor plans, booths at Atlanta trade shows typically require effective visibility. Following your confirmed goals, you will provide complete specifications of your booth to your Atlanta exhibit design company.

To-dos:

• Confirm booth dimensions and orientation
• Obtain a 3D rendering/mockup of the booth
• Confirm compliance with trade show regulations (height restrictions, hanging sign, etc.)
• Confirm sign location(s) and sight-lines to brand/product.

If your booth is designed properly, it will have a good visual presence when viewed from multiple angles, while still having an open and inviting flow.

3. Plan Your Logistics & Timelines

Logistics can make or break the success of your exhibition, particularly when running an exhibition in highly populated cities such as Atlanta! With all your logistics concerning your Atlanta exhibit rental, you should confirm all timelines well in advance to avoid delays or confusion.

Some of the main things to confirm in your logistics are:

• Shipping dates & delivery location
• Installation & dismantle schedules
• Union labor requirements (If applicable)
• Access hours for exhibitors

When developing your timeline, create a shared timeline between your internal team and the rental company to eliminate confusion at the last minute.

4. Prepare Your Technology & Interactive Elements

Today's modern exhibitions are driven by technology: digital displays and lead capture devices are just a few examples of how exhibitors are capturing audience interest & points of engagement. To ensure proper installation of all technology equipment related to your Atlanta Exhibitor Rental Booth, you must complete all necessary testing before shipment.

Your pre-show technology checklist should include the following items:

• Test all Screens, lighting & AV equipment
• Verify power & internet requirements
• Loading & testing of lead capture software
• Prepare a backup system for critical devices

Technology should be engaging and not distracting to the attendees.

5. Educate Your Booth Team

An eye-catching Atlanta exhibit rental is useless without a trained team in place to operate it. Booth staff should be trained far in advance of the event (weeks, not just days).

Things to teach your booth team:

• Major talking points/elevator pitch
• How to capture leads and how to follow up after the event
• Booth etiquette and how to maintain their appearance.

A well-trained booth staff creates confident, consistent interactions that can turn many of your booth visitors into qualified leads.

6. Prepare to Distribute Marketing and Promotional Materials

When used in conjunction with your booth strategy, both printed marketing materials and promotional items can help drive the intended results. Establish a strategy for your printed items and promotional products to ensure they align with your booth strategy.

Checklist:

• Print brochures, flyers, or one-pagers
• Prepare promotional products that will provide added benefits
• Pack business cards or other digital forms
• Prepare booth for storage of trade show marketing materials/promotional products

Go with higher quality rather than higher quantity - higher quality reinforces your brand and will leave an impression.

7. Last Minute Check for Your Exhibit Setup

The final pre-show or exhibit setup walk-through not only ensures nothing gets missed, but also will allow for final coordination between you & your Atlanta exhibit rental provider to finalize everything before it is shipped or installed.

Final steps of your final pre-show checklist include:

• All graphics have been approved and printed.
• Logistics are confirmed in writing.
• Staff schedule finalized.
• Emergency contacts are provided.

Completing this final pre-show step gives you peace of mind and sets you up for an enjoyable exhibit experience.

Conclusion

Success at trade shows doesn't just happen - it is achieved through a lot of work! You can decrease risk and control costs, as well as increase/endure the impact you will have on the expo floor by implementing a logical pre-trade show checklist.

Each step taken, including design & logistics, staffing and compliance, will significantly improve your Atlanta exhibit rental, not just as a "booth" but as a strategic brand experience to attract, engage and convert your ideal audience.