Process of mass mailing of postcards

Communications Management, Printing and sending communications

Despite the modernization of sales strategies, mass mailing of postcards continues to work as a good strategy to reach potential customers. 

Everyone may think that the letter is no longer what it used to be, as it is hardly used for personal communications anymore. The emergence of new technologies has changed the way we relate to each other. However, the letter still has a significant weight at a commercial level as a direct sales strategy and, in addition, postal mail is the most valued medium by consumers. In this article, we will focus on the process of  mass mailing of postal letters .

When carrying out a campaign of this type, the first thing is always to define the objective to be achieved. Normally, the motives of the campaign can be to convince consumers of improvements to a product or to inform them of a new product or service.

If the objective to be achieved in the campaign is not defined, we run the risk that subscribers will not understand the reasons for sending mass postcards mailing, among other things because we do not know exactly what we want to tell them. If there is no clear idea from the start, the message will be diffuse.

The shipping process

In the process of sending a letter, one of the first steps is always to normalize the  database  provided by the client. Throughout the process, new clients must be added periodically and contacts who no longer wish to receive our publications must be eliminated. A good market segmentation must be carried out according to the service or product we have in hand.

After the initial processing of the database, the content and design are worked on. As for the content, it is important to note that the first paragraph must hook the client so that they continue reading. On the other hand, the final paragraph must call for the purchase of the product or service, which is the final objective.

When preparing the design of the letter, when we start to illustrate a creative on the computer, we will use different types of software. The design has to respect the corporate manual of the brand, in terms of logo, colors, typography and will normally contain one or more images and some text. In this process we must work closely with the client, who is the one who will approve the designs that we prepare. With the client we must consult the type of paper to use, the type of printing to do, the finish, etc.

After the design and content have been created, the entire pre-printing process must be defined, analyzing which materials the client is interested in choosing based on variables such as price and quality. Normally,  printing will be digital or offset  and it is very important to adjust the design to the characteristics needed for printing. The better the pre-printing work, the fewer problems will arise when sending the job to the machines.

The specialized company advises the client on the type of paper to use for printing. Afterwards, the post-printing work is carried out, where tasks such as folding, enveloping, bagging or postage are carried out, actions in which the steps to be carried out can be automated. There are times when printed jobs cannot be mechanized and it is then when specialized handling personnel are used.

Sending letters in Pioneer Marketing

Once we have completed all the printing processes, we proceed to mass mailing of the postcards mailing service. In the case of an international recipient, the legislation of the country where the postcards are delivered must be analysed and respected.

We also send the customer the delivery note or the delivery note and guarantee traceability, meaning that you can know at all times at what point in the shipping process your product is.

It is important to inform the customer of any incident that may arise during delivery, for whatever reason, whether due to incomplete addresses or recipients who are not at home in a certified delivery, etc.

The fact that we send mass mail does not mean that we do not segment the recipients. For this we have databases, to be able to choose the recipients we want.  Postal advertising mailing  is one of the channels where brands focus the most efforts. It consists of a brochure that can be a flyer, diptych or triptych accompanied by a personalized letter using variable printing. The advantages of a product or service are usually highlighted.

On the other hand, we have a variety of clients in this field, from financial institutions, public administration, industrial companies, franchise chains, universities, distribution chains, mutual insurance companies, insurers, marketing agencies, NGOs, federations, associations, etc.

Another of our strong points that brings together a large part of this service is electoral mailing. Gureak is a reference in the printing and mailing market for electoral campaigns, since 1991 we have worked for different and varied political parties in all types of elections.

At Pioneer Direct Marketing we have been giving our clients confidence in their different marketing campaigns and mass mailings for over 25 years. We are a reference as a postal operator both nationally and internationally.