Redefining Health and Fitness: Sports Nutrition Market's Influence

ESOMAR-certified consulting firm Future Market Insights (FMI) projects sports nutrition market to register an impressive growth through 2021 & beyond. Demand for organic sports nutrition beverages will increase, augmenting the sales in the market.

Newly released Future Market Insights (FMI) analysis projects global demand for sports nutrition market to total US$ 19,302.2 Mn in 2021. As per the report, the overall sales of sports nutrition will reach 737,780 MT in the year.

Rising health awareness will cause the demand healthy and nutritional flavored drinks to increase, spurring the sports nutrition market growth. FMI also predicts the demand in the market to rise at an impressive CAGR of 9.3% during the assessment period (2021 – 2031).

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Sales of sports nutrition energy bars and ready-to-drink sports beverages have skyrocketed since the advent of online fitness centres and health programmes. To capitalise on current prospects, manufacturers are forming collaborations with local and regional fitness centres.

Key Takeaways from FMI’s Sports Nutrition Market Study

Trend for veganism and healthy lifestyle among fitness enthusiasts will drive the sales of plant-derived ingredient sports nutrition. This segment is expected to hold maximum share in the global market. In terms of nature, organic segment will exhibit higher growth as compared to conventional backed by the rising demand for natural and organic products For B2C, flavored sports nutrition beverages are expected to remain dominant throughout the forecast period Expansion of online fitness and retail channels will spur the sales of sports nutrition, exceeding a valuation of US$ 64.1 Bn by 2031 The U.S. is expected to be the most lucrative market across North America during the assessment period India will emerge as a lucrative market backed by the rising demand for organic sports nutrition products in the country

Competitive Landscape

Nestlé S.A., Red Bull GmbH, Ajinomoto Co., Inc., Keurig Dr. Pepper, Inc., Nutrabolt, GlaxoSmithKline plc., Optimum Nutrition, Inc., Premier Nutrition Corporation, Biothrive Sciences, Nutrabolt, Now Foods, INC Sports Nutrition, Vitaco Health, and Uelzena Group. among others are some prominent players operating in the sports nutrition market.

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Sports Nutrition Market by Category

B2B

By Ingredient Type:

Plant-Derived IngredientSoy ProteinRice ProteinPea ProteinPotato ProteinAnimal Derived IngredientCreatineMilk ProteinWhey Protein ConcentratesCaseinBCAA (Branded Chain Amino Acid)Blends

By Nature:

OrganicConventional

B2C

By Function:

Energizing ProductsRehydrationPre-WorkoutRecoveryWeight Management

By Product Form:

Ready-To-DrinkEnergy & Protein BarPowderTablets/Capsules

By Flavour:

RegularFlavoredFruit PunchBerriesCitrusChocolateVanillaOthers

By Sales Channel:

Modern TradeConvenience StoreSpecialty StorePharmacy StoreOnline RetailOther Sales Channel

By Nature:

OrganicConventional

By Price Range:

EconomicPremium

Region

North AmericaLatin AmericaEuropeSouth AsiaEast AsiaOceaniaMiddle East & Africa