What if social media not only propagate your brand identity, but also sell your products? Selling through Instagram allows customers to buy new products right where they are inspired. How does it work and what does it benefit your company?
Sell via Instagram
make money with instagram Many people use Instagram to share photos. It does not immediately look like a shopping platform, but it is suitable for that.
With Instagram Shopping you can immediately offer a buying opportunity with photos and people can sell something directly from Instagram.
Selling products directly on Instagram is less strange than you think. The recommendation of friends or other people has a big influence on our buying behavior. Plus, apps like Instagram can inspire us to make purchases through beautiful photos and videos, from fashion to food and Instagram-worthy home decor.
Sell with shoppable tags
Tag photos with productsAn online sales channel comes into its own precisely where people find inspiration. That's probably exactly what Instagram thought when they launched Instagram Shopping in 2018. With more than a billion users worldwide, of which about 5 million in the Netherlands, the online checkout of Instagram has many visitors. The social medium is particularly popular among teenagers and young adults.
Sellers on Instagram can tag products in a post or story — a short video that disappears after 24 hours. The shoppable tags lead users to a product page within Instagram, where they can see a description, image and price. From there, followers can click directly to your online store to pay. Instagram users who don't already follow your brand can discover your products in a new tab to search messages from sellers.
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How can you successfully sell through Instagram Shopping?
Create a business account
Make sure you have a business Facebook page and link it to your business Instagram account. Don't worry, if you advertise on Facebook or Instagram you probably already have it. An additional advantage of a business profile is that you have additional functions, such as advertising, statistics and adding links to stories on Instagram with more than 10,000 followers.
Create a product catalog via Facebook
With your aforementioned Facebook page you can create a product catalog for Instagram. You can manually add new products or import them from various ecommerce platforms . Once you have a product catalog, you can place these items in sales tags. But be aware: you are only allowed to sell physical products via Instagram. This does not include a digital subscription, software program or e-book. You are also not allowed to sell medicines via Instagram.
Tag products
Now you can tag products from your catalog in Instagram photos and videos. When you have made nine posts with sales tags, you will get a tab on your profile called 'Shop'. This is where followers can find all your sales posts. You can tag up to five products in an image. In a message with multiple images, there are a maximum of twenty.
But don't go too fast either
You may be tempted to tag as many products as possible in every post you make. But remember that your Instagram account should not become a copy of your webshop. On Instagram, followers prefer to see unique content that inspires. So you can compare it to a magazine rather than a market stall. In addition to using sales tags, you still want to bind visitors to your brand. So ensure targeted content and balance in the messages you post.
Learn from your mistakes
Instagram statistics show how often a post is viewed and how large your reach is. For sales tags you have additional stats. For example, how often has a product page been viewed, and how often do followers click through to your webshop? Then see what works and what doesn't, both in terms of photo and description, and optimize your content.
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