As SEO professionals, we dream of automating simple tasks in order to focus on more interesting things. Already, it is possible to create Meta description tags to describe a page or automatically redirect the user to another site, but still, true automation is still like the Yeti: some claim to have seen it, but there is little evidence.
We noted with optimism that "year-end automation of all processes will become common practice in the field of technical SEO-Optimization."
SEO is difficult to automate as there is a lot to be built into the context. But in turn, the same advertising in search engines already demonstrates many use cases, such as identifying anomalies in work, optimizing campaigns and predicting CTR.
Web-performance: classic
The faster, the better - it's hard to argue with that. This is one of the few principles that holds true in almost every respect, be it SEO, website conversion optimization, or marketing in general.
Google has been and remains one of the largest pioneers in increasing the speed of the Internet. In this regard, developer attention is paid to the use of AMP (Accelerated Mobile Pages), CrUX (Linux distribution) technologies, and improving the performance of sites for mobile devices and desktops.
SEO experts believe that this trend is gaining momentum: Google Chrome is planning to assign icons shame "sites, which are slowly being loaded in the browser and drop the site in the list. Therefore, we can expect that significant measures will be taken to improve the speed of loading sites, especially on mobile devices. "
Productivity is a very broad concept; it can even be singled out as a whole science. It includes many up-to-date tools such as web pack and HTTP / 3.
Schema and how structured data works: an amazing evolution
Data structuring is far from a new topic, but one of the fastest-growing.
Implementing and implementing Schema to 'diversify the results' was a hot topic at Google's Webmaster conference. I suppose this entails working on more recent search results and constant attention to sites and their online reputation. Using structured data, well-designed HTML code, paying attention to the speed of loading site and its content, you will be able to strengthen its position among competitors and improve their products.
Many SEO experts will continue to use the Schema tool for publishing content as incoming traffic is a great value. "
At the same time, the opinions of technical SEO Agency UK specialists are divided. Some people think that Google will expose structured data without Schema; others think that the markup of codes in Schema will continue to be vital.
The abuse of the Schema tool is due to Google's active drive to use rich snippets. I have observed funny situations when sites use Schema in their code without showing all the data on their page, but at the same time, they receive an extended snippet in the search results. Extended snippets of FAQs pages when using Schema will be truncated or completely removed from the markup standards due to their abuse.
Amazon SEO A New Opportunity?
Amazon and Google have been battling for a place in the sun for a long time . Now Google began to lose its position as a platform for searching and buying goods on the Internet.
Amazon is now the number one platform for people to search for products. This trend will continue next year. I think that in the field of e-commerce, more and more SEO specialists will study site optimization precisely on the example of Amazon. They will begin to pay more attention to the development of the sales funnel, as Google Ad words advertisers continue to supplant any keywords used for commercial purposes.
The Biggest SEO Threat
Executives will start getting zero SERPs. While those users who have Search Engine Land in the bookmark still adhere to the "zero-click" trend, with those involved in budget allocation, organic traffic tracking and cash flow tracking. Modern attribution models, unfortunately, cannot accurately determine how the search result (the site you did not click on) led to the conversion. And since many e-commerce SERPs produce localized data, understanding how Google My Business (the original zero-click search engine) can lead to both online and offline conversions will be essential for executives looking to get a real picture of how their SEO is performing. Pretending it doesn't matter won't work anymore.
I think it's time to stop looking at organic traffic and rankings and start tracking more meaningful things.
We have to admit that Google is no longer a search engine. It is a competitor for everyone.
API Indexing: A New Way to Crawl the Web
The future of indexing and crawling depends on the API. It is not economical for search engines to crawl the web as it grows. Programmers should be encouraged to use the API to publish new content.
The indexing API for crawling Google job pages is just the beginning, and there are rumors that it can be used for content other than jobs as well. Bing recently took the lead with their developed Indexing API, and I think Google will soon follow.
There are several interesting things on the horizon for technical SEO that will bring something new in 2020. Google has been developing its indexing API for a while, and I think that in 2020 we will see this pilot launch and possibly go public. SEO technicians as optimizing sites for crawling becomes less important in favor of API development.
Google will release a public indexing API this year that will be the best alternative to mindless website crawling and wasteful resource consumption for both sides.
Indexing APIs can also solve the problem of partially indexed sites. Bartosz believes that “one of the biggest challenges we faced in 2019 (and which for some reason is still not popular in SEO) is that big brands like Walmart have up to 60% content is not indexed by Google. It's about the millions of dollars a month you can get by simply ... indexing your content
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