IMARC Group, a leading market research company, has recently releases report titled “Snus Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global snus market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How Big Is the Snus Market?
The global snus market size reached US$ 2.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 4.7 Billion by 2028, exhibiting a growth rate (CAGR) of 8.14% during 2023-2028.
What is Snus?
Snus is a moist, finely ground tobacco product that comes in small, pre-packaged pouches. Unlike traditional chewing tobacco, snus is a smokeless tobacco that is placed between the upper lip and gum for extended periods. This oral placement allows the nicotine and flavoring in snus to be absorbed through the oral mucosa, providing users with a discreet and convenient alternative to smoking or traditional smokeless tobacco. As snus is known for its distinct flavors, ranging from traditional tobacco to mint, fruit, and even coffee, its demand is rising across the globe.
What Are the Growth Prospects And Trends In The Snus Industry?
The primary driving force behind the growth of the snus market is the shifting consumer preference towards this product as a safer alternative to various other tobacco-based products, including smoke pipes, cigars, and cigarettes. This trend is primarily attributed to the increasing awareness of health concerns and the rising demand for smokeless tobacco options. Furthermore, the manufacturing process of snus involves pasteurizing tobacco steam rather than fermentation. This method not only contributes to a reduced risk of oral, pulmonary, respiratory, and pancreatic cancers but also helps mitigate the growth of microbes responsible for generating tobacco-specific nitrosamines, further bolstering market growth. In addition to these factors, significant investments and strategic collaborations among key players in the industry to introduce a variety of flavor-infused snus products, including options like berries, whiskey, spices, cedar, dry fruit, hay, tea, smoky, eucalyptus, and licorice, are catalyzing the global market's expansion. Moreover, the incorporation of herbs into the production of snus and its widespread availability across both online and offline distribution channels, such as convenience stores, hypermarkets, and e-commerce platforms, are expected to drive the snus market over the forecasted period.
What Is Included in Market Segmentation?
The report has segmented the market into the following categories:
Breakup by Product Type:
- Loose Snus
- Portion Snus
Breakup by Flavors:
- Mint
- Berries
- Dry Fruit
- Others
Breakup by Distribution Channel:
- Tobacco Stores
- Convenience Stores
- Online Retail Stores
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Who Are the Key Players Operating In The Industry?
The report covers the major market players including:
- Altria Group Inc.
- GN Tobacco Sweden AB
- Kurbits Snus AB
- Mac Baren Tobacco Company (Halberg A/S)
- Nordic Snus AB
- Philip Morris Products S.A.
- Skruf Snus AB and Swedish Match AB.
