Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media, the platforms on which users create social networks and share information, to build a company's brand, increase sales and drive website traffic. In addition to providing businesses with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track success of their efforts and identify even more ways to interact.
Why is social media marketing so powerful?
The power of social media marketing (SMM) is built on social media's unparalleled capabilities in three main areas of marketing: connection, engagement, and customer data.
How Social Media Marketing Works?
As platforms like Facebook, Twitter, and Instagram have taken off, social media has transformed not only how we connect with each other, but how businesses can influence consumer behavior, from promoting content that drives engagement to extracting geographic, demographic, and personal information that makes messaging resonate with users.
SMM Action Plan - The more specific your social media marketing (SMM) strategy is, the more effective it will be. Hootsuite, a leading software provider in the social media management space, recommends the following blueprint for creating an SMM campaign with an execution framework and performance metrics:
Align SMM objectives with clear business objectivesKnow your target customers (age, location, income, function, industry, interests)Perform a competitive analysis of your competitionAudit your current SMMCreate a schedule for delivering SMM contentCreate best-in-class contentMonitor performance and adjust SMM strategy if necessary
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