Hello peeps,
I need some suggestions and advice.
I started my company selling content writing services to individuals and organisations. Later I had quite a few clients (individuals, solopreneurs/homepreneurs/micropreneurs/ small businesses) approach me for content writing.
However, they did not have a clue about how to launch a business/ brand and wanted me to help from scratch (business name, logo, branding, marketing offline and online, internal and business documentation). So that led on to doing content strategy, content branding and marketing strategy, social media strategy, blog strategy and then ultimately executing all of these.
I am not an expert at the game. I have a confusion on where my company is headed. Clearly people want everything done from ideation to execution.
So my questions are:
Do I learn marketing, branding and analytics and give that as a package? Is it possible for a solopreneur to do that? or should I direct them to a proper digital marketing company to handle everything and I just look after the written content? Plus, if I were to start doing the package, where do I start learning? I do not want to waste time learning too much…just enough so I can help these small brands…later when they grow big I think they will automatically seek an agency. They are also allot very small budgets for all this…let’s say that they are ready to pay 5000 per month for consultation, strategies and written work. They do have to outsource work to graphic designer for logo and other designs. This is just consultation for overall company strategy, marketing and branding. Then execution of written content. Probably I may do a WordPress or Squarespace site for another 5000. Some individuals want all this done for Rs.2000 flat rate for once (not monthly). So, am I charging ridiculously less?Original link
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