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Salesforce, an entity better known for its world-class products and for offering varied services ranging from Customer Relation Management (CRMs) to Enterprise Resource Planning (ERPs), has achieved a yet new milestone in recent years. Widely recognized for its endeavors in delivering monumental breakthroughs in the areas of market automation, customer retention through analytics and application development to name a few, has offered the much-needed impetus to explore the uncharted territory of revenue augmentation.
Given the importance of revenue-generating streams, Salesforce took the plunge by turning into a Revenue Cloud platform causing the integration of several disparate functionalities namely, Billing, Partner relationship Management, and B2B among others. Now the question that might tinker with your imagination is, what exactly is Revenue Cloud and why is there so much hype created about the same?
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