“The Paradox of Choice”- I may have borrowed the title of this post from the 2004 book by American psychologist Barry Schwartz, where Schwartz argues that eliminating consumer choices can reduce the anxieties of shoppers. To me, this seems so true. With the plethora of choices available today, isn’t it actually getting to be exhausting for us, the consumers? Journey to the center of the paradox My mobile device had been giving me considerable trouble, hence I decided that it indeed was time to scrap it and get myself a new one. So an entire Sunday afternoon was spent surfing
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