Girl, let me tell you—plus-size fashion is everything. We have moved leaps and bounds beyond the shapeless dresses found in the corner of department stores and awkward fits. Now? Plus size brands are finally taking plus size women seriously, with loud prints, stylish dress shapes and inclusive sizing that screams, “Yes, honey, you will look fabulous!”
But hold up—it's not perfect. Industry shake-ups (like slimming forces around body ideals, and even the impact of weight-loss trends on retailer assortments) have made some brands less inclusive recently. On the other hand, some brands are going all-in on their plus size selection, even the long disregarded category of plus size formal wear. So it's extra important to spotlight the real MVPs—the ones still serving us eleganza, comfort, and representation on fleek.
Spotlight Brands That Serve Looks and Size
1. Eloquii
A serious contender in the plus size space in the US. This brand is known for its chic, trendy and cool designs, all for plus size women only. Find easy breezy dresses, tailored workwear, statement jumpsuits and everything plus size. They stock sizes from size 14 to 32. Forbes even crowned them “Best Plus-Size Clothing Overall,” appreciating their bold styles, inclusive range, and frequent sales that make plus size women feel amazing.
2. Universal Standard
If you’re all about the basics that go the distance, this is your go-to. Their size range is insane—00 to 40, babe! High-quality staples, smart designs, and basics that feel luxe… it’s like your wardrobe’s cozy but classy BFF.
3. Lane Bryant
A true OG in plus-size fashion. Serving women since way back in 1904, Lane Bryant is still the biggest plus-size retailer in the U.S., with hundreds of stores to boot. Their variety? Sis, it’s wide—from intimates to athleisure to everyday wear.
4. Ashley Stewart
She’s stylish, bold, and community-powered. Ashley Stewart rose up from hardship, went through retail turbulence, and bounced back in major style—festival dresses, fierce denim, and yes, a fierce energy. They’ve got 89 stores across 22 states and a vibe that brings the party to plus-size fashion.
5. Big Bud Press
This is an innovative size inclusive brand that has all the ticks, including being unisex, and eco-friendly. This LA-born brand brings bold prints and 60s-inspired jumpsuits to the table. Locally made, globally loved, and absolutely colorful—and indie AF.
6. 11 Honoré
Luxury calls, and 11 Honoré answers. This e-retailer brings high-end designers (think: Jason Wu, Christian Siriano, Zac Posen) into plus-size territory, and has had runway moments so iconic they almost break your neck. They've partnered with Nordstrom and shaken up Fashion Week with star-studded plus-size runway events—real glam, real inclusivity.
7. Marina Rinaldi
Italian luxury with a curvy twist! Founded in 1980, this Max Mara spin-off caters exclusively to sizes 14W–24W. Tailored elegance, luxe fabrics, and the kind of craftsmanship you'd expect from an atelier in Milan or Madison Avenue.
8. Rue107
A black-owned fashion gem outta NYC! Marie Jean-Baptiste’s brand slaps hard with vibrant swimwear and bold prints in sizes up to 24. Beyoncé wears it. Nicki Minaj wears it. This is celebration wrapped in style, curves, and culture.
Let’s Talk Hello Curve (Hello Gorgeous!)
Now, honey, let’s give a warm, big-hearted shout-out to Hello Curve—because you asked for it!
Though focused on the Australian market, Hello Curve is international in spirit, shipping globally (including us fabulous U.S. folks) and specializing in plus-size fashion from casual sundresses to formal wear that flatters curves in all the right ways. In particular, they have a huge range of plus size formal dresses that's specially designed for women with curves. Find flattering empire waist lines, sleeved options and more. Think subtle prints, midi lengths, flattering necklines, and sweet details at affordable prices. Their customers are raving—Lynn said they’re “reaaaaallllllyyyyy happy with our dresses” and “parading them” at a school fashion show. Sis is serving runway realness in real life.
So, while not U.S.-native, Hello Curve brings joy, inclusivity, and style worldwide—and that’s why we include them. Because inclusive fashion doesn’t stop at borders!
What Real Folks Are Saying...
I scoured Reddit, your real-life runway, to find shout-outs from women just like us:
“Universal Standard, sizes 00 to 40. They believe size medium should be the average women's size, so medium is an 18/20.”
“Torrid (by a long shot), Target, Old Navy”
“Universal Standard. Very high quality… I often buy very good or like-new quality Universal Standard clothing from Mercari…”
“Torrid is my favorite… they even have great lingerie!” Reddit+4Reddit+4Reddit+4
Those real women speak truth: Universal Standard is praised for quality and fit; Torrid, Old Navy, Target are loved for dependability; and the community’s voice is clear—representation matters, and these brands deliver.
Final Word, From Your Cheerleader
Now that you have our list of top plus-size fashion brands, it's easier than ever before to set up a sparkling wardrobe for yourself. These brands are re-thinking the fashion emphasis on the ideal beauty standard, and creating a new one in a real, plus-size way. They show the world—you’re definitely not an afterthought. In fact, you are front and center, and every one of your curves are 100% worth celebrating.
Select from the wide selections like the U.S.-based brands like Eloquii and Lane Bryant, or go luxury with Marina Rinaldi or 11 Honoré. It is also worth trying out inclusive global gems like Hello Curve who specifically cater to plus size women only.
So stand up tall and proud. It is time to show the world how inclusive fashion stays irresistible. Let me know if you want help narrowing styles or hunting down a specific look. I'm always your fashion hype girl!