There are a lot of ways to improve your Shopify product photography, and many people will tell you that the best way is to use professional equipment and perfect lighting.
However, if your selling rate is still not taking a hike, there must be something that you are missing. Here are the top 5 tips to improve your Shopify product photography that no one is telling you about:
1. Reduce the image size
Product image size is an important factor when it comes to SEO rankings. If you want to improve loading speed, then you need to make sure that your product images are no larger than 70 kilobytes. This will help improve your product's loading speed, which in turn will lead to higher engagement from your customers and a higher ranking on Google. It's as simple as that!
2. Keep it natural
We often try to make things look too perfect when really, natural is best. When composing your product shot, be mindful of the colors you use so that they appear natural. The same goes for white balance. You don't want to disappoint your customers by making claims about your product that it doesn't live up to.
3. Focus on your product
It's important to make your product stand out in photos. One way to do this is to blur or otherwise obscure the background so that the customer's attention is focused squarely on your item. This can help guide their eye and make it easier for them to see what makes your product special.
4. Lifestyle photography
Your customers oftentimes need a little bit of guidance when it comes to using your product - especially if it's something new to them. They might be hesitant to purchase it if they don't understand how or where to use it, so be clear and concise in your explanation! You'll see your engagement skyrocket in no time.
5. Don’t shy away from quality investments
It's important to have a high-quality camera to really capture the essence of your products. However, if you're tight on budget, there are still ways to get great product photos. One option is to try DoMyShoot, a mobile app that creates high-quality Shopify product images.
Conclusion
Good product photos are key to driving sales on Shopify. By clearly showing potential customers what your product will look like after they purchase it, you increase the chances that they'll follow through with a purchase.
If you want to boost your sales, make sure your product photos are high-quality and show off your products in the best light possible.
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