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Vietnam's beauty industry has been growing rapidly, with both international and local brands capturing the market. The country’s makeup enthusiasts are always on the lookout for the latest trends and high-quality products. In this blog post, we will explore the top 10 makeup brands that are making waves in Vietnam and highlight their best-selling products.

Chanel

Chanel is a luxury brand that needs no introduction. Known for its timeless elegance and sophistication, Chanel offers a wide range of beauty products that cater to the high-end market in Vietnam. The brand's commitment to quality and innovation has made it a favorite among Vietnamese makeup lovers.

Best-selling product: Chanel's Les Beiges Healthy Glow Foundation is a top choice for its lightweight formula and natural finish, providing a healthy, radiant glow.

Lancôme

Lancôme, a French luxury cosmetics and skincare brand, has a strong presence in Vietnam. The brand is celebrated for its high-performance products that blend scientific research with luxurious ingredients. Lancôme's extensive range of makeup products caters to various skin tones and preferences.

Best-selling product: The Teint Idole Ultra Wear Foundation is a best-seller, loved for its long-lasting coverage and smooth finish.

Dior

Dior is synonymous with glamour and sophistication. The brand's makeup line is no exception, offering a wide array of products that enhance natural beauty while adding a touch of elegance. Dior's innovative formulas and stunning packaging have earned it a loyal following in Vietnam.

Best-selling product: Dior's Diorshow Iconic Overcurl Mascara is highly popular for its ability to create voluminous, curled lashes that last all day.

Estée Lauder

Estée Lauder is a global beauty powerhouse known for its premium skincare and makeup products. In Vietnam, the brand is admired for its luxurious formulas and effective results. Estée Lauder’s makeup line is designed to enhance beauty with long-lasting and high-quality products.

Best-selling product: The Double Wear Stay-in-Place Makeup foundation is a top-seller, prized for its impeccable coverage and 24-hour staying power.

Shiseido

Shiseido, a leading Japanese beauty brand, combines Eastern philosophy with Western science to create innovative and effective beauty products. In Vietnam, Shiseido is renowned for its high-quality makeup that caters to diverse skin tones and types.

Best-selling product: The Synchro Skin Self-Refreshing Foundation is beloved for its adaptive technology that maintains a fresh, flawless look throughout the day.

Ohui

Ohui is a premium Korean beauty brand that has gained significant popularity in Vietnam. Known for its luxurious and effective formulations, Ohui’s products are often infused with advanced skincare benefits. The brand is especially popular among those looking for high-end beauty solutions.

Best-selling product: The Ultimate Cover CC Cushion is a favorite, offering excellent coverage and a luminous finish with skincare benefits.

Kiehl's

Kiehl's, an American cosmetics brand, is celebrated for its natural and scientifically formulated products. In Vietnam, Kiehl's is well-loved for its skincare-centric makeup products that offer both aesthetic and therapeutic benefits.

Best-selling product: The Clearly Corrective Dark Spot Solution is a bestseller, known for its ability to brighten and even out skin tone while providing coverage.

Sulwhasoo

Sulwhasoo is a high-end Korean brand that incorporates traditional Korean herbal medicine into its beauty products. The brand’s luxurious and holistic approach to beauty has made it a favorite in Vietnam, especially among those looking for products with a blend of tradition and modernity.

Best-selling product: The Perfecting Cushion EX is highly sought after for its radiant finish and skincare benefits, offering a luminous glow and hydration.

Schwarzkopf

Schwarzkopf is a leading German haircare brand that has made significant inroads into the makeup industry. In Vietnam, Schwarzkopf is known for its high-quality hair and beauty products that deliver professional results at home.

Best-selling product: The Professional OSiS+ Dust It Mattifying Powder is a popular choice for its volumizing and texturizing properties, perfect for creating modern, stylish looks.

Blumbody

Blumbody is a relatively new entrant in the beauty market but has quickly garnered attention for its innovative and effective products. The brand focuses on providing beauty solutions that enhance the natural appearance and promote overall skin health.

Best-selling product: The Anti-Wrinkle Patches are a bestseller, known for their ability to reduce fine lines and wrinkles, giving the skin a smoother and more youthful appearance.

Conclusion

Vietnam's beauty market is vibrant and diverse, offering a wide range of options for makeup enthusiasts. These top 10 makeup brands—Chanel, Lancôme, Dior, Estée Lauder, Shiseido, Ohui, Kiehl's, Sulwhasoo, Schwarzkopf, and Blumbody—represent the best of luxury and innovation. Whether you’re looking for high-end foundations, innovative skincare-makeup hybrids, or professional-grade beauty solutions, these brands have something to offer. By exploring these brands and their best-selling products, you can find the perfect additions to your beauty routine, ensuring you always look and feel your best.

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