TRADITIONAL ADVERTISING VS. DIGITAL MARKETING

Did you know the Cadbury ads that sold millions of chocolate bars through traditional media only a decade ago may not sell even half its ratio today (through the same approach)?

The content we see today is a revolutionized form of what it was back in the '90s or the early '2000s, where TV's and radios were the only digital-advertising platforms available and where good shows came with unavoidable ads. Traditional advertising, at that time, was imperative for a brand to grow.

Upsurging companies today, however, barely rely on traditional media; they have better platforms like YouTube, Facebook, Instagram, and many more to advertise their products.

So, what’s the difference and why exactly would we choose one over the other? Let’s find out. Permissive vs. Interruptive

A primary difference between digital marketing and traditional marketing is that one is permissive, while the other is interruptive, respectively.

Digital marketers provide their viewers the freedom to visit their content whenever they want to.

Traditional advertising, however, frequently reaches out to an audience when it would be doing something else, like watching TV or listening to the radio, hence disturbing their current line of work. The same marketing approach gets used in some areas of digital marketing as well, such as social media ads, pre-roll videos, and pop-ups.

Providing Information

Digital marketing often gets preferred over traditional advertising. The reason for this is the aspect of providing useful information, a subject where digital marketing gets a straight-A, while traditional adverting scores a solid F.

But how?

Well, you see, a competent digital marketer who attempts to increase your knowledge by providing value that provides insights, reviews, or entertainment through useful information. Whereas, a traditional advertiser educates their viewers on only those topics or products that they intend to sell, hoping that people buy their products.

Viewership

Digital marketing helps you converse with a customer: You talk to your viewers, give value to them, advise them on what to buy and why to buy it, and provide your analysis of a product based on experience reported by other consumers. And so, by giving consistent value, you can earn a good customer base and produce yourself as an established individual in the industry. Hence, gaining trust from viewers and eventually convincing them to buy from you.

Traditional marketing, on the other hand, aims at a rented audience by paying money to media platforms that own an existing viewership to spread their message across their platform's viewership. The main disadvantage of renting an audience from another platform is that they are not yours. You will return the audience when your paid period is over. see more