The company's CEO said Sony has no plans to close its mobile business because it has high hopes for the benefits of the future of 5G. Despite the fierce competition between Apple and Samsung market leaders, Kenichiro Yoshida, who took over from Hirai Kazuo in February, rejected the idea of shutting down Sony's mobile division. "We want to make the entire brand hardware money stable in the long run, and I think it's better to have a portfolio," he said at the IFA Roundtable, a technology exhibition. Europe's largest.
Although Sony has hit a record 351 billion yen (£ 2.5bn) in profits for the last three months of last year, it acknowledged in May that it could not quickly improve its mobile product line. , this has damaged its intelligence. Sony said it sold about 2 million mobile devices in the second quarter of this year, down 27% from 3.4 million in the same period last year. It sold a total of 13.5 million handsets in 2017, compared with 33 million in 2012 and is expected to reach 9 million by the end of 2018. However, the emergence of the next generation the follow-up of the 5G mobile connection can make this field feasible. Mr. Yoshida said that wealth is around. 5G is very important to us as Sony is a rich content provider: games, music and video content. 5G is the fifth generation of the mobile Internet, which will accelerate download and download speeds ultra-fast, currently capable of 10 to 20 times, but at least until 2019 is impossible in the UK or out Eyes in other countries.
Mr. Yoshida explained that there are three issues with 5G, namely high bandwidth, low latency and market. This is very important for our branded electronics, so we need to capture it. He added that this is why we are committed to mobile space. At the show, Sony unveiled a new flagship smartphone, the Sony Xperia XZ3, which combines the company's advanced TV technology into a 6-inch screen of the device. It also introduced a new noise-canceling headset called WH-1000MX3, WF-SP900 earphones, and FES Watch U.
Yoshida also abandoned Fortinet's multiplatform hopefulness between PlayStation 4 and other communications and communication devices, saying the game console company provided the best experience. "In the field, our way of thinking is always that PlayStation is the best place to play." I believe that Fortnite and the PlayStation 4 are the best experience for the user, which is our belief, "he said. But, in fact, we have opened some cross-platform games with computers and some other games, so we make a decision based on the best user experience "This is our thinking on multiple platforms." Competition with Nintendo and Microsoft Xbox is a "healthy" situation, he added, adding that virtual reality experience (VR) "has a lot of room for improvement," Sony has invested heavily in PlayStation VR headphones business.
Sony has announced the launch of the Android 9.0 Pie update for six Xperia smartphones. Sony smartphones will receive Android Pie updates including the Xperia XZ2, the Xperia XZ2 Compact, the Xperia XZ2 Premium, the Xperia XZ1, the Xperia XZ1 Compact and the Xperia XZ1 Premium. The company plans to release an update from September to November. Sony has announced Xeria XZ2, the most expensive smartphone, at Rs. 72,990. The company's first vanguard has the first 4K HDR footage. This smartphone launches Android Oreo 8.0 and comes with a 5.7-inch full HD + TRILUMINOS screen with a resolution of 1080x2160.
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