When you are looking to purchase a product, what is the first thing you do? The intuition of most people is to type their query into google. Then, they usually end up clicking on one of the first few links they see. If you want potential buyers to find your business, you must rank high enough on search engine results pages. The practice of improving your chances of customers finding you in this way is called SEO, or Search Engine Optimisation. There are many different types of SEO that you can engage in to improve your rankings. Let us take a look at some of them now.
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