What are the biggest SEO trends for 2018 and 2019

Enter your text here ...There are indications that 2018 and 2019 will take us in certain new directions and some of our working principles will be reinforced. What are the biggest SEO trends for 2018 and 2019? We shall now sneak a peek into the very near future and get ourselves prepared.

Voice Search

Approximately 20% of all online searches are Voice search. This is expected to reach 50% by 2020. We are experiencing a precipice of a new era on the Internet and as a result, intending SEO experts have a lot of new things to learn fast.

Voice search optimization differs from the conventional technique of Googling information. Rather than using disjointed words and incomplete phrases, users tend to speak using actual, proper questions, which search algorithms will have to work with. In other words, you'll need to start optimizing websites for this new species of 'voice keywords'.

Better User Experience

Google will always give priority to sites that provide users with a nice, engaging experience. On the other hand, the websites that fall short of this will see a drop in rankings instead. As we experience a global boost in the quality of websites, user expectations will keep rising too, so be careful not to fall behind!

It is essential you use Google Analytics to monitor user behavior on your site. When you get a high bounce rate, it implies that you might need to change something. Improve the UX on your website. You can do this by creating the best content for your visitors, increasing its loading speed, tending to technical issues and making its design user-friendly.

SEO-Friendly Content Will Be A Prevalent Ranking Factor

Obviously, among the prevailing ranking factors for 2018 and 2019 is Search Engine friendly content. Google detests stagnation. It has a principle which gears towards giving users the best the Internet has to offer. Hence, the standard for determining which content counts will surely come up again in 2018 and beyond.

You should work towards outdoing the competitor websites that are now occupying page one. Do this by creating content that gives users what they need, provide answers and help them solve their problems. Google places much value on this.

In addition, your content should be optimized for search engines. That means placing keywords moderately in all the right places.

Exercise Caution While Building Links

Inbound links are powerful ranking factors which cannot be ignored in 2018 and 2019. You need to take caution on how you get them. Disallow any bad apples to sneak into your basket of backlinks. Eliminate them and maintain a clean profile.

Improve Your Clicks

By improving your clicks, your site will become more clickable in search results. Make them more attractive to users.

Here are a few helpful tips: Optimize your page titles and descriptions. Don't make them so long that they get cut off when displayed in SERPs. Optimize the URLs. A string of random letters and numbers at the end of a URL looks messy. On the other hand, a readable URL, which describes what the page is about, is much more likely to catch the users' attention and earn their trust in your content. Use numbered lists in your content, as well as numbers in titles. Local SEO Local SEO has gone beyond getting featured in snippets. To effectively do this, submit your website on Google My Business and relevant business directories. Besides, optimize your website for mobile devices and use location-specific keywords. You can also include NAP citations on your sites. Above all, create expert content that meet the specific needs of your target audience.