What is digital rights management and how does it work?

Digital rights management works by encrypting content and then ensuring users meet certain conditions in order to decrypt it.

The world’s hunger for content can now be met with near immediate gratification. Today, you can watch or listen to almost anything you want, at any time, on any device. And you can get it delivered to you virtually instantaneously. Meanwhile, as digital media organizations gain an unprecedented level of insight into market segmentation through business intelligence analytics, and broadband speeds constantly rise, it is opening the floodgates for content providers to create unique and personalized ways to cater to the global audience.