Google Discover is a marketing tool that has gone unnoticed for many years, although there are a few digital marketers and international SEO consultants who are making use of this tool to promote their business and create visibility. Google Discover replaced Google Feed in 2018, and is an AI driven tool that helps you search for articles and news that you are interested in, without actually doing an extensive search for it.
Google Discover creates a profile for each user, based on previous searches and shows them a feed that it assumes interests the user. It helps people discover the latest content related to their topics of interest. This makes searches much faster and it is optimized for mobile use, making it the ideal tool for marketers to use to promote their products and brands.
Why should businesses be interested in Google Discover?
It allows people to organize their interests under “Collections”, where they can add web pages, products or anything else.It offers the option to invite others to contribute to their collections.You can measure the amount of traffic you get from it, making it a great analytics tool.Since you can get reports on things such as volume of traffic you have got, best performing content, how often the site appears on Discover and a comparison of how the content performs on Discover as against traditional search. You can define what content gets the best performance, helping you to enhance your content and get better rankings.
So how do you optimize your content for Google Discover?
Here are some tips.
Enhance the quality of your content: Publish high quality content that is both informative and engaging to your audience, based on trending topics and user intent. Don’t simply publish anything that you want.Use high quality visuals: Using visuals such as photos, videos, infographics can enhance your content.Videos should be exciting and engaging: Producing videos that are out-of-the-box and exciting will create more engagement and be more appealing to users.Keep track of Google’s content policies: Google’s content policies are updated from time to time, and it is important that you are aware of it, especially since they require you to comply with their policies if you want Google Discover to pick your content.Request your community to add you: Since this new tool allows people to choose who and what they add to their collections, requesting your community to add you on Google Discover means that your content will be visible to them, without them having to search for it, since they will be notified as soon as you add new content.Frequently publish content: It is important that you keep publishing trending and engaging content on a regular basis.Carry out competitor research: Checking why your competitors are getting more from the tool than you is important in your decision making process. Find out what they are doing differently, so that you can make changes to your content strategy when it comes to Google Discover.
If you are getting SEO in Sri Lanka through an industry specialist, then check with your service provider whether these are also included in the SEO packages in Sri Lanka which they offer.
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