Search engine optimization (SEO) refers to the actions you can take to make your website rank higher in search engines like Google and Bing. If you’re not familiar with the terms SEO and search engine, don’t worry! You can find plenty of resources to help you get up-to-speed and start optimizing your website, like this guide on everything you need to know about search engine optimization, from implementing an effective keyword strategy to understanding how content and page structure affect ranking in the search engines.
What Is SEO
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as natural, organic, or earned results. This includes both improving the rank of the page within the search engine results pages (SERPs) and increasing the number of times the page appears in response to relevant searches.
How Can I Use SEO?
There are three main components of SEO: On-page optimization, Off-page optimization, and Technical optimization. On-page optimization refers to the onsite factors that you can control such as keyword placement, keyword density, metadata, and URLs. Off-page optimization is accomplished by building relevant backlinks from other sites. The final component of SEO is technical or code related.
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