What is the whole process of printing a catalogue?
For printing, most customers do not know how to operate, so many customers will be puzzled about why there is a color difference in the printing process, and why the printing effect of the same catalogue in some positions is always unsatisfactory. So what problems do we need to consider for catalogue printing, and what is the printing process of catalogue?
Catalogue printing materials: The catalogue that are usually seen are basically printed on coated paper. The coated paper is divided into: 105g coated paper, 128g coated paper, 157g coated paper, 200g coated paper, 250g coated paper, according to the thickness of the catalogue. 300g coated paper. Most corporate brochures will be printed with 200g as the cover and 157g as the inner page. This method is easy to print and the price is low. There is also special paper on the cover and coated paper on the inner page, and there are also corporate brochures printed on special paper.
Album printing period: The process of completing film and proofing is calculated per P. Design, production, proofing, printing, and imposition are generally in A4 units (210 × 285 mm) as the pricing standard. Film is necessities for the machine, and printing proofing is the basic basis for the lead machine to check the color.
Middle stage of catalogue printing: The key link in the completion of printed products is printing. The pricing standard is color ream, that is, each color per ream of paper, usually 5 reams for folio printing, and 5 reams for less than 5 reams. If there are spot colors, such as enterprise-specific pattern printing spot color (pantone ink) or printing gold, printing silver, etc. Please be sure to specify, then it will be increased from 4 colors to 5 colors, 6 colors, so that the price is accurate.
The later stage of catalogue printing: usually the processing work after the printing of the printed matter is completed. Be sure to specify: binding (saddle stitching or glue stitching), whether there is lamination or UV in the post-printing process, die-cutting, bronzing and raised areas should also be clearly written, special materials for printing, and packaging quantities if there are special requirements. please note. The more specific and accurate the process link is, the more accurate the price will be.
Matters needing attention when printing: 1. The bleeding line, the text on the catalogue printing layout, etc. must be 3mm away from the cutting edge, so as not to be cut during cutting. 2. Use of color blocks: In color printing, please try to avoid the combination of dark or full color for the color blocks, otherwise it is easy to cause back printing when cutting after printing. Do not cover with a white color block, so as not to cause trouble when combining the plates. 3. Printing background color: The color of the printing shading or the background image of the catalogue should not be lower than 10%, so as to avoid the finished product from being displayed. 4. Wire frame thickness: All input or self-drawn graphics are printed in the catalogue, and the wire frame thickness should not be less than 0.1mm, otherwise the printed matter will be broken or cannot be displayed. In addition, the wireframe cannot be set to “scale with image”, otherwise irregular lines will be formed when printing.
Details of catalogue printing: When designing for printing, designers should try to use one or two spot colors as the background color for catalogue printing. Don’t be too complicated. If it is complicated, it will not be important to read. The overall design effect should be as simple as possible. The choice of tones should be natural, and there should be harmony in the transition and change. If the difference between the two tones is too large, it will also make people feel awkward and uncomfortable, so the designer must use the color skillfully when designing. To highlight the focus of the catalogue's expression, through visual effects to mobilize consumers' interest in reading.
In addition, in the selection of spot colors, we must follow the uniformity and conform to the connotation of the catalogue. When printing, try to ensure the consistency with the original color tone. In this way, the artistic effect of catalogue printing can be effectively improved and the purpose of publicity can be achieved.
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