A highly controversial event that began in 2009 to promote understanding and acceptance of the lesbian, gay, bisexual and transgender (LGBT) community, according to media reports, the number of participants in Pink Dot from 2009 2,500 people increased to 28,000 in 2015. report.
The promotion of the event was mainly carried out on social media. In recent years, religious conservatives have already appeared on the Internet. With the revision of the Public Order Act prohibiting foreigners from using assemblies and processions in Singapore to promote political careers, Pink Point faces greater challenges than ever before, but managed to win support from 50 Singapore sponsors and reportedly 70% of the sponsorships in 2016 even before the official fundraising began.
According to the news, positioning and positioning are the two main reasons for the success of Pink Point. This is not surprising. Events that are more successful - usually measured by the number of participants - often have a variety of but aligned information that the target audience can recognize.
As the five largest public relations agency in Southeast Asia's largest and best quality whisky and spirits exhibition, Whiskey Singapore, our work behind the success of these events is hardly a breeze. How to promote and actively participate in the conceptualization of the event, and increase the number of guests of the first 800 guests of Whisky Singapore in 2010 to 3,000 in 2016? This is our learning point:
Strategic communication focuses on producing a variety of information to resonate with a diverse target audience at the right time on different platforms. The ability to arrest and communicate with different audiences is key. - Brand company director
Different platforms communicate with different audiences in different ways. The homogeneity assumptions of the target audience and the failure to construct and adjust the diversity of information are the "Achilles heel" of many organizers.
A day for everyone to size is no longer there. If the social trends and information consumption patterns are not thoroughly analyzed, even high-budget communication will slip and be counterproductive. Take Kendall Jenner's Pepsi ad as an example. No bad publicity? Think again.
The trick is to gain insight into how the target audience receives information and the relevance of the content. From there, develop communication strategies.
The press release seems to be out of date for laymen. However, it certainly does not exceed its practicality. This is an important tool that outlines and highlights the key highlights of the event.
Think of it as a cheat sheet. It must cut off the mess and achieve its purpose. If you have a seven-page press release (believe us, we have seen it before), we recommend that you study and make a concise story again.
This is our tip:
1. Develop a consistent communication framework.
2. Create different target messages for different audiences.
3. Use press releases to share concise information and insights with the media and influencers.
4. Use social media to connect directly with the final consumer.
Many inexperienced public relations agency also overlook the importance of visual effects. The picture speaks a thousand words. Social media has repeatedly released data on how visual effects attract attention and increase traction. Similarly, the video is on the rise. Our data shows that videos from 20 to 30 years old have the highest ratings. There is nothing better than capturing the atmosphere of a successful event than a real shot.
Mandreel is the best choice if you are looking for PR agency in Singapore.
For more details, visit Mandreel PR Agency Singapore
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