A great product description is your virtual sales pitch. Online customers can’t handle or inspect goods directly, so the description must answer their questions and persuade them. In fact, 87% of consumers say that product content (descriptions, specs, etc.) is the most important factor in deciding whether to buy online. Meanwhile, more than half of buyers will abandon a purchase if they can’t find an answer to a quick question. Building materials suppliers in UAE This shows how crucial it is to craft detailed, clear descriptions on MawadOnline.
Be Clear and Complete: Start by covering the basics. What exactly is the product? Include model numbers, measurements (length/width/height), weight, and material. For example, “3/8″ steel drill bit, 100mm length, black oxide finish.” These specifics help the buyer verify it fits their needs (and reduce returns). Describe what the item comes with (e.g. “Box of 10 tiles, 30x30cm each”). The goal is to answer “What is it?” and “Does it fit my job?” without them having to email you.
Focus on Benefits: Beyond raw specs, explain why those specs matter. If it’s a pump, mention its “high-pressure output for faster drainage”. If it’s a type of sandpaper, highlight “fine grit for ultra-smooth finishing.” Use the real language of your customers – avoid technical jargon unless your audience knows it. Always relate features to customer outcomes: instead of just saying “rooftile grade concrete,” you might say “weather-resistant concrete tile, ideal for Dubai’s climate.” This benefit-focused writing helps buyers envision using the product.
Tell a Story (Briefly): You have limited space, but a tiny narrative can engage. For instance, “Designed by experienced electricians, this wire stripper was field-tested for tough site use.” Research shows that using a bit of storytelling in product copy can significantly boost conversion – one case found it could literally double conversions. That doesn’t mean writing paragraphs of fluff, but weaving in vendor expertise or quality assurances can make your description stand out.
Use Keywords Wisely: MawadOnline’s search engine looks at your description. Include relevant search terms naturally. If people might search for “cement mixer”, ensure those words appear. But don’t keyword-stuff – it should read smoothly. Think of it this way: clear, informative language both helps SEO and builds trust.
Organize Your Text:
· Short Paragraphs or Bullet Lists: Break the description into small chunks. Bullet lists are great for technical specs (voltage, capacity, etc.), as they let customers scan easily.
· Highlight Key Points: If a product has a warranty or certification (e.g. ISO9001, or “3-year warranty”), mention it prominently.
· Edit for Clarity: Use active voice and be concise. For example, “This generator provides 5000W power output” is clearer than a passive equivalent.
In your MawadOnline dashboard, you’ll find separate fields for the main description and additional details or specifications. Fill them all in. The more complete the content, the more confidence a buyer has. Remember, missing information on your listing is often picked up by competitors. A quick tip: after writing, try to review your description from a buyer’s perspective or have a colleague proof it.
Example:
Instead of a bland “Drill set with 10 pieces,” try: “10-Piece Titanium Drill Bit Set: Ideal for concrete and steel. Includes bits from 5mm to 12mm. The titanium coating ensures durability on tough materials. Hardware Supplies in UAE Fits any standard 13mm chuck drill. Comes in a sturdy plastic case for easy storage.”
That description shows clear use-cases (concrete/steel), specifies sizes, and highlights quality. It gives a customer the information they need to trust the product and price. On MawadOnline, better descriptions translate directly into higher rankings and fewer returned questions. In short, invest time in your product copy: research shows that when customers find what they need in your description, they are far more likely to buy.
Sign in to leave a comment.