You may have great sound, but is that enough to draw a paying crowd at your next gig?
Short answer: no. If no one knows you, all that good energy is lost in an empty space. People need a reason to watch you.
Marketing a concert is not easy and often requires a huge budget to reach potential listeners and turn them into diehard fans. But if the only thing keeping you from sold-out venues is the promotion for the band and the concert, then you've come to the right place.
In this concert marketing guide, we'll cover five easy ways to promote your concerts and performances without draining your bank account.
1. Take advantage of local support
Sometimes letting your local community get a taste of your music is enough to spread the word about you and your concerts.
Find places in your community that usually have a lot of traffic, such as coffee shops or bars, and set up a series of free gigs to create hype. Pop-up shows in popular stores are also a good idea. Make sure you have concert flyers with your social media labels and upcoming concert dates on them.
To really leave a lasting impression, make sure the flyers are eye-catching and not the kind that get crumpled up and tossed. With this guide you can create the perfect concert flyer in 7 easy steps. A great flyer will not only grab the attention of passers-by, but also communicate all the important information effectively.
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2. Promote yourself on social media (bonus: it's free!)
Before you buy billboards or place ads in the newspaper, do a little free advertising on social media. You already know how Facebook works, now you just need to find out how it works for you.
Here are the top three social media strategies you should know:
Use powerful visuals
Make the most of video content
Be present and be real.
Image Tips
Online readers tend to finish only about 20% of the content. The only way to stand out in this quick-scroll world is with high-quality visuals. You can create stunning social media graphics with free online graphic design software like PosterMyWall, which has thousands of ready-made templates aimed at concert and band marketing.
After you've created the perfect flyer for your concert, you can resize it for free on the site. So you can create multiple formats at once for all the different social media platforms you are active on.
Tips for videos
Videos take your social media game one step further. According to Hubspot, the simple addition of a video increases the number of views a social media post receives by 48% .
But you don't have to buy expensive equipment and spend hours on video editing to market your concert. PosterMyWall also makes it easy to find pre-produced video templates that you can edit and post from the comfort of your office. You can upload your own concert footage and behind-the-scenes videos or create animated video promos for your concert in seconds.
After you have your content ready, create a Facebook event page before your concert. Post regularly to your pages to keep your fans engaged and up to date. Share eye-catching visuals, videos and event schedules. The key here is staying active and visible to your audience.
3. Find brands and companies to sponsor your concerts
Concert sponsorship can be a win-win proposition . You get fame and a little bit of that much needed cash. They get publicity and a chance to look good for the community. Check out this guide for a great overview of what it takes to find corporate sponsors.
Long story short: research, research, research. Know everything about a potential sponsor before you approach them, and be prepared to explain what's in it for them and why you're worth investing in. Remember, you're not asking for charity, you're inviting them to make a sound business decision.Tip : Check out this event sponsorship guide for more information.
4. Make it easy to get tickets
If you sell tickets online , opt for a simple, hassle-free system. With ticketing software like Billetto , your fans can quickly book their tickets from the comfort of their home.
But not everyone is familiar with buying tickets online. Some find it easier to go to a local store or even buy your tickets on impulse while making another purchase at the counter. So don't forget to stock your cards at local stores and let your followers know where they will be available.
To encourage those impulse purchases, make cards attractive and representative of your band's personality. You can use unique card templates to add a touch of class and vibrancy to your band's cards. This can help turn an ordinary print into a special piece of branded memorabilia that your fans will appreciate.
5. Don't forget old-fashioned posters and flyers
Social media has almost taken over as the best place for music promotion. Almost. A well-designed poster in a busy cafe can still attract fans who would never have found you online.
You can also spend a few hours in crowded areas with a stack of flyers and band merchandise (pens, hats, T-shirts, and so on). Universities are a prime location. See if you can get permission to stand in front of the cafeteria during lunch.
Remember to keep branding consistent and adjust your concert poster design to reflect what it's all about. This is easy to do with concert poster templates that you can edit in great detail, from fonts to your band's theme colors. This way you can really make your design your own and make an impact.
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