Social media has been a staple of digital marketing efforts for years, with Facebook, Instagram, and Twitter leading the way. But in 2025, a new generation of up-and-coming social media sites is providing new avenues for digital marketers to connect with their audience in new and exciting ways. As they expand, marketers who utilize them early have an opportunity to be ahead of the competition and create brand recognition, drive activity, and initiate leads. For this article, we will investigate five of the most exciting social media platforms to look out for in 2025 and how they can be utilized by marketers for success.
1. BeReal – Authenticity Over Perfection
One of the platforms that has received a lot of attention in the last few years is BeReal. In contrast to other social media platforms where edited and filtered content reigns supreme, BeReal is centered around authenticity. Users are encouraged to post a picture of what they're doing at random times throughout the day, encouraging real, unedited moments. This move towards authenticity offers a specific opportunity for London digital marketing agencies to create marketing campaigns that emphasize relatability and human interaction.
For brands, engaging on BeReal requires a more organic approach. Marketers can use this platform to showcase behind-the-scenes content, product development processes, or candid moments that humanise their brand. By prioritising authenticity over polish, marketers can build trust with their audience and create more relatable, personal connections.
2. Discord – A Hub for Community Building
While Discord originally gained popularity among gamers, it has evolved into a platform that supports a diverse range of communities. In 2025, Discord is expected to continue its growth as a social platform for group chats, live streaming, and community-building. It offers brands a unique opportunity to foster direct engagement with niche audiences through dedicated servers.
For a London digital marketing agency, Discord is a great platform for building brand loyalty and communities. Through the creation of branded servers, businesses can engage with their customers directly, host private events, and provide personalized customer service. This kind of engagement can greatly strengthen customer relationships, making it an excellent platform for lead generation and interaction.
3. TikTok for Business – Improved E-Commerce Features
Although TikTok has already established itself as a social media force, its growth is set to persist until 2025, with stronger e-commerce integrations. TikTok's new business features enable businesses to sell directly on the platform using shoppable videos, live streaming sales, and product links. These features are turning the app from an entertainment destination into a legitimate sales channel.
For content marketing services and marketing consultants, TikTok offers a thrilling prospect to develop entertaining, viral content that not only entertains but also converts. Through testing short-form video content, influencers, and product demonstrations, digital marketers can engage with younger, highly active audiences and drive significant leads directly from the platform.
4. Clubhouse – A Soundwave of New Opportunities
While Clubhouse saw a spike in popularity at the onset of the pandemic, its emphasis on audio-based social engagement has continued to develop. In 2025, Clubhouse will likely add more features, with greater emphasis on niche communities, industry talks, and live discussions. The platform is especially valuable for thought leaders, specialists, and brands looking to establish themselves as experts in their area.
For marketers, Clubhouse offers a great platform for thought leadership. Through hosting live discussions, Q&A sessions, or panel discussions, brands can position themselves as industry experts, create a loyal community, and connect intimately with their audience. This is the perfect place to create brand awareness, build credibility, and receive direct customer feedback.
5. Triller – Fighting TikTok for Video Content Creators
Triller is usually described as a TikTok rival, but in 2025, it's picking up speed as a platform for creative video content. Triller is centered around music, entertainment, and short-form video, which makes it a perfect platform for brands to reach the Gen Z and millennial audience. The platform also has a range of editing tools, enabling users and brands to produce highly engaging content.
For digital marketers, Triller offers a way to promote products or services via extremely creative, engaging video content. It's an excellent platform for influencer collaborations, event promotion, and brand storytelling. By entering Triller's increasing user base early, digital marketers can build a solid brand presence and use video marketing to influence engagement and brand awareness.
How Digital Marketers Can Leverage Emerging Platforms
As these emerging platforms continue to develop, digital marketers have to be nimble and willing to experiment. Below are some of the main ways to leverage emerging platforms in 2025:
1. Adopt Early
Being a pioneer in adopting a new platform can assist brands in achieving a first-mover advantage. By testing innovative content formats, companies can position themselves as market leaders on platforms such as BeReal, Discord, or Clubhouse before the market gets crowded.
2. Develop Community-Focused Campaigns
Community-building is an emerging trend, particularly on sites such as Discord and Clubhouse. Marketers must develop campaigns that are engaging, that initiate discussions, and that enable customers to connect with the brand and one another. This can contribute to a more loyal and solid customer base.
3. Tap into Influencers
Influencers are a key player in new platforms, especially TikTok and Triller. Through collaborations with influencers who are relevant to the brand, online marketers can reach more people and send traffic to the page or website of their brand. Influencers can enable brands to engage with their audience in a natural way.
4. Adopt Video Content
Video content is still king on platforms such as TikTok, Triller, and BeReal. What marketers need to do is to produce engaging video content that educates, entertains, or answers questions for their audience. Short-form video is especially great at grabbing attention and driving interaction.
5. Discover E-Commerce Integrations
With shopping features increasingly being added to platforms such as TikTok, digital marketers need to adjust their content strategy to include shoppable posts, live-stream shopping, and other e-commerce capabilities. Such integrations simplify the process of turning engagement into sales within the platform itself.
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