We have all heard the news that search engine optimization is dead. Every single digital nomad has seen it. The good news is that SEO is not dead and will be around for a very long time.
Before we provide 5 indisputable facts why SEO may last forever, let’s explain what it is.
What is SEO? April Pad defines SEO as the process of optimizing intent-driven content to meet users’ needs and fulfill conversion objectives. But that is looking at it from the business viewpoint.
According to Google, Search Engine Optimization (SEO) is the process of making your site better for search engines. It is the practice of improving your website’s presence in search results to help algorithms understand your content while helping users find your site and determine if it meets their needs.
5 Reasons SEO Is Not Dead
Search engine optimization has been on the dead list since 1997 when it became popular. Ever since then, it has been the song-and-dance every time Google releases a major core update. Some common examples are;
- The birth of social media
- The HCU core updates
- The dawn of voice search
- AI-powered search
However, these have come, but SEO remains the top organic traffic source. Here are the key reasons it will not disappear any time soon.
#1: The Web is Built Around Content
People create hundreds of millions of pieces of content every day that make up what we call the web. We optimize this content so that they are easier to read, distribute, and meet users' needs. This, in essence, is SEO.
- They create helpful content
- Optimize it so that readers will like it
- And distribute it to their audience
This means that the first step in eliminating the search engine optimization process is to stop the production of content. However, as long as people keep writing articles, creating videos, etc, they will need SEO.
Read more about SEO on April Pad.
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