5 Things To Remember While Using Tagline In Your Business Logo

Planning for a business logo with a catchy tagline?

Let us help you.

No, we won’t help you create your logo tagline but surely guide you on how to do it. 

A tagline or slogan is an extension of your business logo that further defines your company’s message. We see these slogans everywhere. A number of brands today keep a tagline so that the audience can relate to it and trust its endeavors. If you’re planning to opt for a tagline too, a professional logo designer Miami can help you. 

On the contrary, if you’re going solo, here are a few dos and don'ts that you must remember while deciding on your slogan. 

5 Things To Remember While Using Tagline In Your Business Logo

Make a descriptive & expressive tagline

A descriptive tagline is capable of telling about the brand’s products and services. It also accurately tells about the objectives the brand live by. Furthermore, it also describes the distinction between the brands. However, the slogan cannot be too descriptive or long that it becomes lengthy. We will discuss this in the next point, so let’s go.

Avoid lengthy taglines

A tagline can be descriptive but cannot be lengthy. Successful logo slogans are short and expressive. They usually do not contain more than 4 words. Short slogans are also catchy and, hence, easy to remember. They are emotive, even if they do not reflect the brand’s objectives. 

Consider all platforms where your logo will be showcased

When hiring for logo design New York services, you must also remember that a logo will be displayed on multiple platforms. While in some places the required dimensions may be too small, they will be large in others. Here, another thought-provoking thing is that a slogan always comes in a smaller font size. This means that when put on any platform, it should be clearly visible and its impact should be any less.   

Carefully pair the fonts

When deciding on the logo tagline, you should also consider font pairing carefully. This is because if you use too cursive fonts together, the pairing will look too complicated. Hence, the audience may not be able to comprehend it the right way.

Create a long-lasting tagline

Just like a logo design needs to be long-lasting, its slogan should too. Besides reflecting the company’s objectives, it must be awe-inspiring that customers remember it for a long time. In simple words, it should be clear, include simple language, and should not include trendy words that will soon fade away. 

For instance, look at the tagline of Mcdonald's. It says ‘I’m loving it’ which is clear, catchy, easy to remember, and non-trendy. 

Final Thoughts

Deciding on the logo tagline can be a tricky task. You can take the help of a professional logo designer USA to get yourself a good logo as well as a catchy slogan. Connect with Verve Branding to know more.