Now almost 95% of people around the world have social media profiles. It has been reported that 4.1 billion people use social media per day. Now all of the social media platforms have become very famous just because they provide much value with right information, guidelines, and encourages essential interaction as well. However, it also provides enough value to new business and start-ups. Social media platforms have become the avenue to promote brands. Thus, recently brands are formulating their social media strategy to make their promotional campaign worthwhile.
As social media marketing offers brands the opportunity to connect with audiences worldwide, brands are focusing on making winning strategies to increase sales and drive more organic traffic into their website.
The main moto of articulating this content is to collect all successful social media marketing examples in one place. Readers will get to know how to make a result-driven social media marketing strategy for their brand.
Zoom; Fresh idea of Virtual Background ContestZoom leverages the full potential of troughing a contest and offering a giveaway to increase rate of engagement across their different social media channels . Covid-19 pandemic makes our life more virtual. Virtual meetings have become an inevitable part of personal and professional life . Therefore, Zoom took the opportunity to increase their brand awareness. They implemented a fresh idea of virtual background, and made their social media campaign more successful. With their unique social media marketing strategies , they simultaneously drive new users to install zoom .
Zoom just did a simple thing; Asked their community to share a video or picture with a virtual background, which made their social media marketing strategy winning.
The death of Mr. Peanut- Planters (#RIPPeanut)Planter took a chance; However, the success rate is just 50-50.
It was a very unique social media marketing strategy in 2020. Planter was the most popular character but had to say goodbye to his beloved Mr. Peanut.
The Hashtag Slogan #The RIPPeanut Campaign had become super famous, and it was inspired by the death of Iron Man. The slogan created wonder by engaging a huge number of audience on social media, and Panthers social media marketing became successful with followers' huge response.
Dove-#JustPassTheCrownDove is a very famous beauty brand. They ‘ve created unforgettable social media campaigns for more than 25 years. They made every single marketing campaign that involves core values of women beauty, natural beauty, and positive body language.
Dove’s latest marketing Campaign is # PassTheCrown.
Through this they try to send the message that everyone must embrace their natural beauty without being uncomfortable and shameful.
Dove has recognized the utter social problem for racism, and not having proper shape, they discovered 70% women don’t feel represented in advertising just because of natural flaws. Dove made the negative into positive and started their campaign that tells real stories of women, and people like this so much.
Starbucks-#WhatsYourNameFebruary, 2020; Starbucks make a collaboration with Mermaids
Mermaids is a organization that supports transgender youth and gender-diverse people.
Their Campaign Hashtag was #WhatsYourName.
The main objective of the Campaign was to celebrate and provide warm welcome to every customer by calling their Name. It was really a unique idea. That time Starbucks requested their audience to post their content with #WhatsYourName.. They shared User-generated content in their every social media platform which significantly skyrocket the engagement rates
The campaign strategy was very simple but tricky, and effective.
HelloBC;#ExploreBCLaterHelloBC is famous for their exceptional visual content around social media.
Their famous Campaign is #ExploreBCLater is the promotion of their visually engaging content. They represented HelloBC as a socially responsible brand around the world.
#ExploreBCLater Campaign becomes viral in lockdown. They connect with their audience on a personal level. The writers community loved their strategy most. They reach out to copywriters worldwide through Facebook, Instagram, LinkedIn, twitter, Snapchat. Now it has become writer’s favorite choice. However, it was the Cross-channel Campaign that helped them to spread brand awareness for social responsibilities in covid-19. And the wonder thing is that #ExploreBCLater reached 500,000 engagements in 1 month.
Coor LightThey used the slogan #CouldUseABeer
A memorable social media Campaign from top brand
It is a very famous social media campaign from reputed brands. It became viral in April.
In this social media marketing campaign they prioritized time. It was the primary factor of their Hashtag slogan. Through it they leveraged the authentic brand voice which call drastically spellbound the maximum number of target audience
They believe that the right time, right place, and right people are key ingredients of Social Media Marketing.
Apple with #ShotoniphoneTheir Hashtag was #ShotOniPhone.
It is a marketing campaign that comes up with effective marketing tactics for online and offline advertisements, and produces some exceptional solutions for brand awareness.
In Instagram, the Hashtag has been used more than 16 Million times.
If you’re running a social media consulting service, then you need to follow them for inspirational examples. They are not tough but highly creative and thoughtful.
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