If your website has been around for any period of time, it’s probably got some UI elements that you aren’t too proud of. If you aren’t careful, those UI elements could be turning off your customers and causing them to click away from your site and to the competition. Here are seven examples of common design elements on websites that may actually be hurting your conversion rate rather than helping it
1) Tables Are Useless
In the modern day, a lot of people just skim through things and don't go into full detail. When you have tables, it's harder for readers to get a quick summary of data, and they're more likely to go back and forth between the rows and columns. Text is usually easier on the eyes because there's only one line to read at a time.
2) Avoid Web Forms
Web forms are a necessary evil on the web, but don't let them turn your site into one. Too many question marks or incomprehensible text in form fields will have people either abandoning the form altogether or ignoring it and making up their own answers. On top of that, don't require overly specific information like street address and zip code if they're not necessary. Lastly, make sure any captcha is easy enough to read that nobody gets frustrated when trying to answer it.
3) Loading Bar is Boring
I'm going to touch on one of the most used, yet potentially terrible UI element for your website: the loading bar. When you click a button or link, it's very helpful to know what is happening as things load. Unfortunately, loading bars can be boring and even frustrating because they don't show anything useful.
4) Splash Screens Are Annoying
A splash screen is a useless interface element that the website visitor has to sit through before getting access to your content. Splash screens are even more infuriating on mobile, where users are unlikely to be inclined to wait for an extended period of time. Splash screens often promise unspecified cool features or interactivity with the app and as such, feel like bait and switch. Avoid using them altogether or at least keep them as short as possible - preferably without scrolling text.
5) Too Many Icons
Don't try to be clever with how many icons you place in your navigation. If a visitor is interested in buying something from your store, don't make them hunt for the shopping cart icon! Avoid tacking on too many icons and give yourself plenty of white space. You'll thank yourself later when users are able to quickly find what they're looking for.
6) Endorsement Section
This post is super insightful, not to mention very well-written.
There are many different factors that could be influencing the success or failure of your website. One thing you might have never considered is what your User Interface is like for visitors and how it might be sabotaging your design efforts with an array of different elements. This is an extensive post discussing 7 common, but inadvisable UI elements that are often found on websites and why they should be removed.
7) Don’t Use Agree to Terms Link
Please don't use a 'agree to terms' link like the one pictured below. At the very least, it will slow down your user from proceeding. For example, some browsers may not let users leave the page without acknowledging that they've agreed to these terms. It's also easy for a person to mistakenly click on this button and trigger an action that you might not have intended for them to do, like resetting all of their personal settings or deleting their personal data stored on your site.
Final Note
Hire UI/UX Design Company in USA who will make sure that your website is user-friendly for the people visiting it. UI/UX design will be one of the determining factors when people decide to join your website or move on from it.
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