7 tips for recovering from the Helpful Content Update

Google Helpful Content Update is very new, but here are the steps to take if you notice your content is losing rankings and traffic:

- Be sure that the traffic drop is from the Google update

- Determine the pages that lost traffic

- To delete or update?

- Consider a robust content consolidation strategy

- Enrich your content with media elements

- Reconsider your content planning efforts

- Observe your SERP competitors