With a history spanning thousands of years, horse racing is one of the most varied and exciting facets of modern sports betting. Originating from tribespeople who lived in Central Asia over 6000 years ago, the sport still sees millions spent among enthusiasts.
While horse racing was, at one time, only available in a few states, online racebooks have made it possible for fans to place their wagers from around the world. This has also helped the sport regain popularity in the betting community.
Nowadays, most major online sportsbooks offer this lucrative sport to their customers, with various markets, bet types, and stats available. If you're an online bookie looking to improve your site's popularity, you can't go wrong with introducing a racebook onto your portfolio of sports. This provides opportunities for both your bettors and yourself to earn big and showcase your diversity of options to your prospective customers. Ace Per Head's Pay Per Head bookmaking software allows you to seamlessly integrate sportsbook, casino gambling, and racebook options onto your betting platform in a matter of hours.
Another huge benefit of adding a racebook to your betting site is that horse races aren't limited to a single season or time of year, occurring essentially every month, with sometimes more than one race per month. This means you get a steady pool of revenue from adding this feature to your site. While football and basketball are limited to only a few months a year, features like casino and racebook betting allow you to profit year-round and have a steady cash flow.
Although 2022 is almost over, many horse racing events are still scheduled to be held this year. To showcase the opportunities to have this sport open for your business, here's a rundown of some eagerly awaited events to be held in 2022.
Exciting Horse Racing Events in the US
The Pennsylvania Derby and American Pharoah Stakes will take place on September 17, 2022. Both events are Grade I races, the former for the older horses and the latter for the fillies. The American Pharoah Stakes is the first major two-year-old race of the year and is expected to be won by Bob Baffert. The Kentucky Derby, the Preakness Stakes, and the Jockey Club Gold Cup are all on Eastern Time in October. Also, the Shadwell Turf Mile is on October 1. Horse racing fans are on the edge of their seats for these historical events that are expected to draw in thousands of bets in both online and physical racebooks.
The Juvenile races are at Belmont, and in October, the track will be hosting the Shadwell Turf Mile and the Breeders' Cup Juvenile. The Champagne Stakes takes place over a mile long. Also on the card is the Gold Cup, which is a prelude to the Classic.
The Breeders' Cup takes place at Del Mar in November. Fourteen major races will be held at the track, and the event is expected to bring in $30 million in purses. This is the race meet where horse racing's live streaming begins to reach its peak. It's also the place where the biggest races are held.
The major races at the track include the Juvenile, the Classic, and the Sprint to the Turf. These events are for two-year-old horses and over a mile. The calendar for horse racing also features the La Brea and the Cigar Mile. The La Brea is a Grade I race, and the latter takes place on December 3, 2022.
Partner with a Pay Per Head Racebook Software
Although these are only major events in the U.S., horse racing is a global sport, and ambitious gamblers will want to place bets on other races worldwide. Some of the most prominent events that are held in the world include the Kentucky Derby, the Preakness, and the Belmont Stakes.
Horseracing has a considerable history in many European nations. One of the most famous race tracks in France is Longchamps. This venue has a long history and is known for hosting a significant portion of the group one races in the country. The Arc de Triomphe also hosts various events throughout the year. These include the April Grand Prix de Deauville and the August Prix de l'Etoile.
While horserace betting isn't as popular as it once was, it still hosts a large fanbase of passionate bettors who painstakingly research the best thoroughbred to place their wagers on. The sport has seen a resurgence in popularity since online betting has popularized. Bookie sites can benefit greatly from appealing to these bettors by incorporating this betting market onto their sites.
As old as the game is, racebooks have introduced a wide range of betting markets and types that prompt bettors to place wagers and win big. For your racebook to truly succeed, you need a versatile software solution that provides these markets onto your betting site to make the most of this growing market.
Ace Per Head is one such pay per head solution that allows bettors of all sizes to reap the benefits of a diverse pool of betting options through a PPH racebook. The pay per head payment model allows bookies only to pay a fee based on the number of bettors that use their platform, rather than a fixed annual fee that doesn't take the off-season into consideration.
With 20 years of experience, Ace Per Head provides bookies with all the tools they need to make their betting site succeed. Aside from a variety of betting options, Ace Per Head has a number of security and continuity measures to ensure that your PPH sportsbook, casino, or racebookis up and running at all times.
Whether you're looking for versatile betting markets or sports options, or a platform that mitigates and minimizes downtime, Ace Per Head's PPH betting platformensures your betting site is equipped with the latest and greatest in security, convenience, and features at a fraction of the cost you would expect to pay a fixed-fee software provider.
Ace Per Head's packages start at a highly competitive $10/head, which varies based on the number of players you bring onto your platform as well as the features you wish to add to your package. Contact Ace Per Head today for more information on how their suite of services can help you diversify your betting site and attract a huge pool of potential bettors.
About The Author
Adam S. is an experienced racebook bettor who utilized his passion for the sport to provide consultancy services to up-and-coming betting platforms. He believes security and functionality are the two most important metrics for success to ensure that a betting site thrives under increasing competition and gathers a loyal audience.
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