Senthil Kumar Hariram

Senthil Kumar Hariram

@SenthilKumar22

I Am the Founder and Managing Director at FTA Global, I lead the company’s vision across Search Engineering, AI Visibility, Enterprise SEO, and modern search strategy. A key part of my current work is building and formalising Search Engineering as a distinct marketing discipline, with FTA Global moving towards trademarking the term for the AI era.

Joined Jun 2026 Bengaluru, India
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Senthil Kumar Hariram posted a new writeup in SEO Aug 25, 2026
The Future of Vernacular SEO in India
SEO The Future of Vernacular SEO in India

Vernacular SEO is no longer a niche add on. Over half of India's internet users now search primarily in a regional language, not English. AI assistants and voice search are accelerating this shift faster than traditional keyword SEO ever did. Brands that ignore regional language signals are being filtered out of buying conversations before a prospect ever visits their website. Winning in Hindi, Tamil, Bengali, Telugu, Marathi and other Indian languages requires entity clarity, not just translate


Senthil Kumar Hariram posted a new writeup in Digital Marketing Jul 1, 2026
AI SEO Marketing Agency Checklist: 20 Capabilities Every Business Should Look For
Digital Marketing AI SEO Marketing Agency Checklist: 20 Capabilities Every Business Should Look For

Enterprise buyers have changed how they research vendors. Before a single sales call happens, they have already asked an AI assistant for recommendations, re...


Senthil Kumar Hariram started following
Jul 1, 2026
Technology
596 followers · 893 new writeups this week
Senthil Kumar Hariram posted a new writeup in SEO Jun 25, 2026
What Is Search Engineering? Why It's the Future of Digital Visibility
SEO What Is Search Engineering? Why It's the Future of Digital Visibility

Brands have spent the last decade optimising for the click. The problem is that the click is no longer the beginning of the buying journey. Understanding&nbs...