27% Only 27% of Indian AI search users start their searches with AI, even though 89% of urban online searchers use AI assistants in some way. Source: Social Sam…
If Google cannot confidently identify what your brand is, it will not surface you in knowledge panels. If ChatGPT has no reliable information about your busines…
Your website can rank on the first page of Google and still be invisible to ChatGPT, Perplexity, and Google AI Overviews. That is not a hypothetical. It happens…
Your rankings are holding. Your clicks are not. If that sentence describes what you are seeing in Google Search Console right now, zero-click search is almost c…
If your Google rankings have stayed the same over the past few months but your organic clicks keep dropping, you are not imagining it. Google AI Mode and AI Ove…
July 09, 2026 Ankit Prajapati View Markdown A technical SEO checklist for Hybrid Engine Optimisation covers crawlability, robots.txt rules for AI bots, llms.txt…
June 19, 2026 Ankit Prajapati View Markdown Picking an AI tracking tool comes down to a handful of decisions: what you need to measure, how many AI platforms th…
Every time I audit a new site, I see the same pattern. A few older articles quietly bring most of the organic traffic, while dozens of newer posts barely get an…
If you run an eCommerce site, you already know the painful truth about Product Category pages. They are the ugliest pages on the internet. Usually, they are jus…
June 10, 2026 Ankit Prajapati View Markdown If your content ranks well on Google but disappears inside ChatGPT, Perplexity, or Google AI Overviews, the problem …
June 05, 2026 Ankit Prajapati View Markdown Content gap analysis for AI search is the process of identifying the questions, topics, and answer formats that AI e…
Most marketers I talk to in 2026 are stuck in the same loop. They want to know if they should keep doing SEO or switch fully to “AI SEO” or whatever the newest …
You open Google Search Console and see key pages sliding down. Some new products do not appear for any searches. The site looks fine to you. Traffic and sales s…
You open Google Analytics. Sessions are up. Page views are climbing. Bounce rate looks decent. On paper, your website is doing great. Then you check your inbox,…
For nearly two decades, ranking on Google was the holy grail. You picked keywords, built backlinks, optimised meta tags, and waited for traffic to roll in. That…
Search has changed faster in the last 18 months than it did in the previous 18 years. Buyers now ask ChatGPT before they ever open Google. Google itself shows A…