The technology industry has never had more partnership opportunities.Cloud adoption continues to grow. Cybersecurity spending is increasing. Businesses are i...
For years, businesses built partner networks through manual outreach.The process was simple — create a list of potential resellers, send emails, schedule cal...
Growing a partner network sounds exciting until things start getting messy.At first, managing a few resellers or distributors through emails and spreadsheets...
The first 30 days decide everything.Not the number of partners you recruit.Not the size of your program.Just this:Did they take action… or not?Because once a...
There’s a pattern with partner programs.First 30 days? Energy.Next 30? Hope.By day 90? Silence.No one shuts it down officially. It just stops showing signs o...