Kevin Le Guyader

Kevin Le Guyader

@kevinle

Kevin Le Guyader is the Head of Marketing at SaleCycle. He is passionate about creating impactful marketing strategies. His work focuses on understanding online shopping behavior, leveraging data-driven insights, and applying innovative activation technologies. The goal is to drive customer engagement and deliver sustainable business growth. With expertise in online behavior and data-driven creativity, he helps brands connect with their audience and turn engagement into measurable growth.

Joined Sep 2025 Last seen Nov 17, 2025
2 Followers
6 Writeups
0 Following
Kevin Le Guyader posted a new writeup in Email Marketing Nov 17, 2025
Email Marketing Best Email Marketing Tools 2025: UK and EU Business Guide

In 2025, email marketing continues to be a key digital marketing tool for brands throughout the UK and Europe. It's essential to find the right platform to tap …


Kevin Le Guyader posted a new writeup in Internet Marketing Nov 10, 2025
Internet Marketing Crisis to Catalyst: The Data Breach That Accelerated CDP Adoption in UK Retail

The first quarter of 2025 dealt a sobering blow to UK retail. Major retailers, such as M&S, Co-op, and Harrods, fell victim to significant cyber attacks that ex…


Kevin Le Guyader posted a new writeup in Artificial Intelligence Oct 22, 2025
Artificial Intelligence Next-Gen AI Segmentation Tools for Data-Driven Retail Growth

The days of casting wide marketing nets and hoping for the best are over. Modern consumers expect personalised experiences that speak directly to their needs, p…


Kevin Le Guyader posted a new writeup in Business Oct 13, 2025
Business The Future of European E-commerce: Gen Z’s Rise and SaleCycle’s Winning Formula

Europe's e-commerce scene is changing fast. E-commerce is still ahead of physical retail, but recent forecasts show that growth is slowing down. Industry analys…


Kevin Le Guyader posted a new writeup in Business Oct 9, 2025
Business From Cart to Checkout: How Abandoned Basket Emails Drive Sales

UK e-commerce is grappling with a £38 billion problem: 24% of online transactions end at the checkout. This challenge actually offers a great chance for recover…


Kevin Le Guyader posted a new writeup in Business Sep 16, 2025
Business Cart Recovery Mastery: Boosting Conversions and Revenue in 2025

A browser tab clicks shut. The shopping expedition that promised much comes to an abrupt end even before reaching its desired destination. For e-commerce retail…