Brands price TikTok ads by the media budget. The platform prices you by your creative. TikTok's algorithm burns through a video faster than Meta ever did, an...
The same product page is two different experiences. On desktop the shopper sees price, rating, variants and the buy button in one view. On a phone those four...
Stop testing a page when three consecutive tests have been inconclusive, when the remaining ideas are cosmetic, when the effects you are hunting are smaller ...
At month three you cannot fairly judge results and you can absolutely judge process. Check five things: is there a ranked roadmap, has it been re-ranked on e...
On a small catalogue the product page is the site and the work is persuasion. On a large catalogue the work is navigation: helping people find the right thin...
Merchandiser owns what to sell, agency owns how it gets tested. A decision-by-decision breakdown of who should call what, and where it breaks down.