Connor McDonnell is an entrepreneur, operator, and print industry lifer based in Missouri. He’s one of the owners of Shirt.co, a union print shop specializing in screen printing, embroidery, DTF transfers, promotional products, and branded apparel for businesses, schools, and organizations nationwide.
Connor is deeply involved in the day-to-day operations of the company, with a focus on systems, efficiency, and customer experience. He’s passionate about building scalable workflows, leveraging technology and automation, and finding practical ways to improve production speed and accuracy across every department, from art and sales to print, embroidery, and fulfillment.
Through his writing, Connor shares real-world insights on the apparel industry, shop operations, marketing, automation, and what it actually takes to grow a modern print business. His approach is hands-on, honest, and rooted in lessons learned from running a fast-paced production environment with a growing team.
When he’s not working on the business, Connor is a husband, a dad of four, and someone who’s always building, whether that’s new tools, new brands, or better processes.
